north holographic smart glasses

Holographic smart glasses coming to Toronto

Wearable tech startup Thalmic Labs is taking Google Glass to the next level by bringing its own pair of holographic eyewear to Toronto. 

The same Kitchener-Waterloo startup who invented the gesture control armband Myo is apparently making moves to unveil its futuristic smart glasses under a mysterious new brand called North Inc.

The Thalmic-North Inc. connection, which was first reported by BetaKit last week, has since been confirmed by Alex Ohanian, who co-founded both Reddit and the Thalmic-backing VC firm Initalized Capital. 

While North's website is basically a dead end for information about the new product—it looks like your average online eyewear store—patents issued to Thalmic by the United States Patent and Trademark Office over the last few months show these glasses are going to be next level. 

thalmic north glasses

An image of the holographic smart glasses from a patent issued to Thalmic on Aug. 21, 2018.

Patents for a "wearable heads-up display with integrated eye tracker and different optical power holograms" details using a"holographic optical element" to create wearable tech that, unlike current smart glasses available on the market, just look like regular glasses. 

According to the North site, you'll be able to use "your smartest pair of glasses" to text, navigate, check your calendar, and then some, all while wearing a pretty subtle pair of unisex spectacles with extra-wide arms.

According to the BetaKit report, Thalmic's devices need to be fitted to the user's face, meaning a physical retail store is bound to happen.

When exactly the glasses will be making a touchdown yet is unknown (it looks like they're still waiting for at least one patent to be issued), but North's ads running in both Toronto and New York imply both cities will be getting North Inc. store. 

Lead photo by

North Inc.


Join the conversation Load comments

Latest in Tech

Some people really don't like the Ontario Cannabis Store

Ontario Cannabis Store web site - OCS

Holographic smart glasses coming to Toronto

Pinterest is opening its first Canadian office in Toronto

MaRS Discovery District is opening a new location on Toronto's waterfront

New web site lets you rent out private pools in Toronto

See inside the offices of Toronto's hottest startups

Microsoft is opening a huge office in downtown Toronto