Apple insanity is gripping Toronto in advance of the release of the iPhone 6 at retail stores. While I'm not sure if it's quite as ridiculous waiting in line at 6am for a measly hamburger, the fact that folks have already queued up at the Eaton Centre for the new device is a testament to both the company's marketing prowess and the cultural vacancy of late capitalism (for the record, I have pre-ordered mine). Yes, it's true. Apple devotees are already camping out in wait of the phone, which will go on sale tomorrow at 8:00am.

One reason for the early lines is that pre-orders for the phone have outstripped the supply, and many (like me) who are waiting to receive their fancy new security blanket will find the delivery process painfully slow. Not so if you lineup overnight! Retail outlets have a limited supply that will be made available, as always on a first come first served basis.

Local company Ask for Task has capitalized on the opportunity by making so-called "taskers" available to stand in line for those who can't be there themselves. A company spokesperson told us that representatives have already been in line for two days at the Eaton Centre. Wow. Now if we could only task someone with teaching us how ideology works, things would get better.

Photo by Andrew Chapados