iphone 6 toronto

There are already lineups to buy the iPhone6 in Toronto

Apple insanity is gripping Toronto in advance of the release of the iPhone 6 at retail stores. While I'm not sure if it's quite as ridiculous waiting in line at 6am for a measly hamburger, the fact that folks have already queued up at the Eaton Centre for the new device is a testament to both the company's marketing prowess and the cultural vacancy of late capitalism (for the record, I have pre-ordered mine). Yes, it's true. Apple devotees are already camping out in wait of the phone, which will go on sale tomorrow at 8:00am.

One reason for the early lines is that pre-orders for the phone have outstripped the supply, and many (like me) who are waiting to receive their fancy new security blanket will find the delivery process painfully slow. Not so if you lineup overnight! Retail outlets have a limited supply that will be made available, as always on a first come first served basis.

Local company Ask for Task has capitalized on the opportunity by making so-called "taskers" available to stand in line for those who can't be there themselves. A company spokesperson told us that representatives have already been in line for two days at the Eaton Centre. Wow. Now if we could only task someone with teaching us how ideology works, things would get better.

Photo by Andrew Chapados


Join the conversation Load comments

Latest in Tech

TTC rider shocked by X-rated ad on free public WiFi portal

Foodora might soon be the first app to have unionized workers in Canada

Toronto internet company Tucows cuts ties with 8chan after El Paso shooting

NBA players are coming to Toronto to invest in local tech startups

Michelle Obama is coming back to Toronto

Toronto ranked one of North America's top cities for tech talent

Airbnb-like site for renting peoples' boats now available in Toronto

Massive Rogers wireless outage causes total chaos in Toronto