zedd concert toronto

Toronto promoter takes heat for overselling Zedd show

For the second weekend in a row, many Toronto electronic music fans were left reeling after attending a large-scale concert.

At Saturday night's Zedd, Dillon Francis and Alex Metric show, security personnel at Ricoh Coliseum told many that the general admission floor section was at capacity and denied numerous ticket-holders entrance, reports Seattle-based music site YourEDM.com.

Some were offered spots in the surrounding stands, despite paying for floor tickets. Many took to social media to demand a refund, complaining that Embrace, the event organizer and promoter, oversold the concert.

According to YourEDM.com, another fan reached out to Zedd via Twitter after learning he could gain access to a wheelchair-accessible area only if the EDM artist's management team allowed it.

Headliner Zedd used Twitter to apologize to his fans prior to taking the stage. Embrace also addressed its customers. On its Facebook page it apologized for the incident but said, "floor tickets were subject to capacity."

Embrace made headlines last week after the coat check mayhem at its Disclosure concert left many without their belongings.

What do you think? Should Embrace give out full refunds?

Photo by Jesse Milns


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