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Morning Brew: Mapping the city's heart health by neighbourhood, NFB project gets airtime in the subway, Sue-Ann Levy is a hero (in her own mind), you can thank Toronto for frozen food, more on the TTC's new ad campaign

If you live in south Scarborough, you're going to die of a heart attack. Well, no, that's actually not a guarantee, but your chances are a bit higher than in most other areas in the city according to a recently released study by St. Michael's Hospital that ranks Toronto neighbourhoods by rates of cardiac arrest. Perhaps not surprisingly, areas with the highest incomes tend to fare the best in the rankings, though making surefire connections between income and heart health would likely be beyond the scope of the report given the sheer number of variables involved.

Next time you're on the subway look out for posters and video clips featuring the very cool NFB project/film "HIGHRISE/One Millionth Tower." The clips pose some intriguing solutions for revitalizing the areas around the often dilapidated slab-like apartment structures that dot the outskirts of the city. For more on the project, check out the interactive website.

Sue-Ann Levy's latest is a hopeless bit of journalistic hagiography, but so self-indulgent that it's worth a read. Titled "Levy banned from Boardwalk Cafe," the would-be iconoclastic Sun columnist appears to take some serious pleasure in having rustled a few feathers. Apparently owner George Foulidis is of the opinion that Levy has a grudge against him/his cafe and had his legal council draft up a letter forbidding her access to his place of business. How could he have known that this would have resulted in such auto-affection?

The award for most creative headline of the day has to go to the Toronto Star, who wants us to know simply that the "TTC launches ad campaign." On the brighter side, the article does answer a question that some of our readers had about the campaign (which we also wrote about yesterday). Although the ad space came at no expense to the Commission, the production costs rang in at $50K. So that's not why there's a fare increase.

If you're not reading Simon Wallace's historical columns over at the Toronto Standard, you should be. In his latest, he traces the rise of frozen food to 1920s Toronto and the early practice of shipping frozen fish from Atlantic Canada. Fascinating stuff.


Photo by Hailey Toft in the blogTO Flickr pool

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