nyx toronto

NYX Cosmetics flagship to open in Toronto

NYX Cosmetics is already available at Toronto retailers such as Rexall, but now the Los Angeles-based makeup brand, which L'Oreal now owns, is set to open its very own Canadian bricks-and-mortar store some time in October. And, it'll be located in MAC's old space at 393 Queen St. West.

In renderings, the soon-to-open NYX space reminds me somewhat of a MAC store. Instead of sticking to a black-and-white aesthetic, however, the makeup shop will be punctuated with hot pink accents and it'll feature a graffiti mural inspired by LA.

NYX, known for its bold colours, is popular amongst YouTube and Instagram beauty gurus. Fittingly, its first flagship store will include a live Instagram feed as well as iPads to show customers how to use certain products.

Despite this flashy new outpost, NYX's prices will remain at the drugstore brand level. Products such as lip and eye pencils will start $4.99, with the most expensive palettes topping out at a cool $26.99. The entire line is cruelty free.


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