etsy toronto

This Week in Fashion: Etsy pop-up shop, Shopify Retail Tour, Aveda celebrates Earth Month

This Week in Fashion rounds up the week's style news, store openings and closings, pop-up shops, sales and upcoming fashion and design events in Toronto. Find it here every Wednesday morning.

NEWS

Aveda is celebrating Earth Month throughout April with a whole slew of green initiatives slated to raise $6 million for clean water-related causes. Included is the return of immensely successful events Cut-A-Thon and Beyond (April 7) and Walk for Water (April 22), which garnered over 400 participants last year. Salons, spas, and retail stores will also be peddling limited edition Earth Month Light the Way candles and donating 100% of the proceeds to Global Greengrants Fund.

EVENTS

Shopify's Retail Tour is already underway, but you still have a chance to meet, greet, and pick the brains of e-retail gurus. Learn how to set up an online store, use a POS system, and photograph your products in the best light at multiple workshops throughout the week (April 1-4) by registering online now.

Etsy, an online platform dedicated to vintage and handmade goods from independent retailers, has come to real life in the form of an Indigo pop-up shop. The Toronto Eaton Centre (220 Yonge St.) location will play host to a selection of about 10 sellers offering everything from eclectic jewellery to Canada-centric candles. Though the duration of the pop-up shop is unclear, I've no doubt there'll be plenty more where it came from; Etsy's had several stints in stores like West Elm, Nordstrom, and Hudson's Bay.

Teenage girls and wild child twenty-somethings, rejoice! Wildfox Couture - a Los Angeles womenswear label for the young, hip, and skin-baring - is available for (at least) the next three months at 711 Queen St. W., Balisi's former home. Though the label is found in a smattering of Toronto boutiques, this pop-up is a one-stop shop for rather pricey pre-ripped sweaters, teeny tiny bikinis, and oversized sunglasses. Owner Marcus Fraser says the length of the pop-up's run is up in the air, depending on how Torontonians respond to the brand.

What we got up to this week

Photo via EtsyCA on Facebook.


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