Too Magazine is new independent art & style magazine that features world-spanning content from editorial staff situated in Beijing, Guangzhou, Taipei, London and Toronto. The magazine gives readers access to Chinese pop culture. The first issue hit the stands in July of this year, and the current issue is available right now in Toronto.

The majority of the content in Too Magazine is from contemporary Chinese artists covering fashion, streetstyle, artist interviews, city life, shopping and illustration. I like the fashion coverage in the magazine - the fashion and beauty editorials aren't based on current trends or the company with the highest advertising dollars. Instead they allow the artist to be free of those constraints.

The magazine's glossy format is excellent for the photos and illustrations that dominate the magazine, however, the articles and interviews are in Chinese. They only translate a small number of articles into English, and these are in the back pages of the magazine. Unfortunately, you'll need to track down a friend who can read Chinese to translate the rest of the articles for you. It didn't bother me when I picked up a copy the current issue, Remix. I don't read articles in magazines for the most part.

The Toronto editor of Too Magazine is Siya Chen. I had the pleasure of meeting her at a fashion blogger's brunch in the summer. In the current issue, she featured a few of Toronto's great shops like Made and Fresh Collective. She also contributes streetstyle photos and occasionally guest blogs at Toronto Street Fashion.

Too Magazine is available at:
Omy Gallery
1140 Queen Street West

Darkside
452 Queen Street West

See pictures from the Too Magazine issue launch party.

images: toomagazine.com