Shoes.com doesn't live only online anymore. The e-retailer also exists in real life on Queen West where its spacious storefront sells a slew of socks, shoes and accessories. This Vancouver-based company initially launched a pop-up in Toronto last fall. And now, it's here to stay
Like most storefronts in Queen West, Shoes.com is rather long, but unlike some of the other spaces, this 3,000 square foot shop is bright, airy and rather spacious. It's divided up into numerous areas that each showcase different types of shoes and accessories.
All of the big name brands are near the front of the store - you can find Converse, Sperry's and Uggs here. Obviously, you can make a purchase on site, but you can also shop the entire Shoes.com catalogue using the in-store iMacs.
These are located at the very back of the store in the bar/lounge - or what the folks at Shoes.com call the Editor's Room. They plan to serve seasonal beverages here and want to make this space feel like a community lounge, but we'll have to wait and see whether that'll actually happen in a corporate-looking shoe store.
Though what Shoes.com doing back here is pretty commendable. Instead of showcasing mainstream items, this spot focuses on local designers. When I visit, there's jewellery from Armed , apparel from Joao Paulo Guedes and hats by Coup de Tete .
Shoes.com plans to switch up these designers every few months. This back room also features collections of more mainstream products curated by local bloggers, including The Brunette Salad .
The space, designed by local firm Dialog, features decorative pieces of vintage clothing and technology, which is interspersed between Shoes.com contemporary product lines. While the location is certainly inviting, it almost feels like more a showroom than a shoe store - I might stick to shopping online.
Photos by Hector Vasquez.