Bellwoods Barbers are the new kids on the haircutting block, offering quality fades and hard parts. Having been open under a month, they're already having trouble keeping up with the neighbourhood demand.

Located just north of Trinity Bellwoods Park at Dundas at Beatrice, the first thing you notice about Bellwoods Barbers is the clean and modern take on a traditional barbershop. With dark laminate wood floors, exposed brick, stained woods beams and an elaborate silver tin ceiling, the shop seamlessly blends contemporary design with the classic barbershop feel. This, of course, includes a classic barber's pole and nouveau black and white barber chairs.

It was in Bellwoods Park , in fact, that co-owners Shane Winrow and Lawrence Bill decided to make a go of things in late September of last year. The initial plan was to open a street shop along Queen West or Ossington strips, but after roadblocks and many fall-throughs, they stumbled upon the Dundas and Beatrice storefront, a humble red building that was originally a studio office for a production company. Winrow and Bill gutted the building and completely revamped the auspicious interior. The outcome is a sharp-looking contemporary barbershop.

"As soon as we opened the doors [just before Christmas], the neighbourhood immediately supported us," says Bill. "It has been a warm welcome from the neighbourhood." As he says this, an older man in a black pea coat and cane is ambling by the storefront. He looks in, waves and shoots a warm smile.

And how does that translate to business? "To be honest, it has been humbling," says Winrow, who is the master barber at the shop. He got his start on the other side of Bellwoods at Garrison's Barbershop. Foot traffic into the shop has been heavy, especially with locals coming in just to take a peek.

Keeping it local, Bellwoods Barbers is also trying to support the city as much as possible. All the cabinetry was done by Woodchop in Toronto. And the main hair products they carry are from Crown Shaving Co., which is originally from Toronto. They also carry everyone's favourite, Layrite, too.

Winrow notes that it's all about quality at Bellwoods Barbers. As barbershops are dotting the city en masse as of late, Bellwoods isn't here to disrupt, but to offer a quality service for fades, cuts, straight razor shaves and beard trims. Quality is the only way to stand out and to ensure longevity in the barbershop racket, Bill adds. With four barber chairs in the shop, they are looking to add a speakeasy downstairs with an extra chair for special occasions. That's to come.

A haircut is $30, straight razor shave is $35, beard trim is $15 and a cut and shave is $60. Store hours: Monday, Tuesday, Wednesday and Saturday 10-7 p.m. / Thursday and Friday 10-8 p.m. / Closed on Sunday. You can also book online .

Writing by Ryan Bolton / Photography by Andrew Williamson