You can expect to see jewelry or other high-value items locked behind a glass case, but a $10 slice of cheese at a No Frills? Not so much.

While browsing the cheese section at a No Frills, one shopper was surprised to see a sign in place of the product. The printout was placed inside a fridge between bags of Bothwell Squeak'rs White Cheddar Cheese Curds and Babybel cheese.

The image features two types of cheese: a wedge of President's Choice Spledido Grana Padano and President's Choice Spledido Parmigiano Reggiano. Each 250 g wedge of cheese retails for $9.99.

The copy reads, "Please see an associate for assistance with this item. Thank you!"

"Yeah, I won't be doing that," wrote Vancouver resident Andrew, who took the photo and shared it on Reddit.

He told us he saw the sign on August 9 at the No Frills on East Hastings Street and McLean Drive.

A photo of the cheese and its sign spotted at a Vancouver No Frills from rollercoasterjpg/Reddit

Commenters poked fun at the store's questionable anti-theft method for cheese.

"And suddenly no one buys the product, 100 per cent success anti-theft measure," wrote Western_Plate_2533. "PC brand cheese is way too luxurious, and we must lock it up," stated john_clauseau.

"They're keeping the fancy cheese under lock and key. This is class warfare," commented EnflureVerbale. One fed-up shopper stated, "So instead of hiring appropriate levels of [staff for] loss prevention, paying customers are being inconvenienced?"

However, another shopper stated that it's not uncommon to see food items locked up at their local No Frills store. "There's a No Frills near me which has locked up the Maynard candy for years. Very weird," stated Acceptable-Basil4377.

Others were more appalled by the price. "Ten bucks for 250 grams? I don't think so," wrote Adrianf1972.

Loblaw has yet to reply to a request for more information.