lcbo online sales

Online booze sales fall completely flat at the LCBO

Some Toronto-area grocery stores got wine on their shelves last week. This initiative came after beer and cider popped up in supermarkets last year, signalling how the LCBO was expanding beyond its bricks-and-mortar stores.

Earlier this year, it launched its e-commerce site, but the initiative has failed to attract much interest from customers.

According to the Toronto Star, the LCBO gets only 80 online orders per day. To put that in perspective, "online sales to date represent about 10 per cent of what the liquor agency loses annually to theft," writes the Star.

On orders of $50 or more, you can choose to get your booze delivered for an $12 in about three days. Or, if you don't mind waiting one to four weeks, you can pick up your package in-store and avoid the delivery fee.

The LCBO's trying to improve up its online ordering system and catalogue and is looking to implement a same-day delivery service. It's also hoping the holiday season helps beef up online sales.


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