WayHome reveals big plans for food at music fest
In a summer packed with music festivals, the stakes have been raised on how to differentiate one from the other. While the lineup is still any festival's main marketing strategy, it's no longer enough when the circuit has become so saturated with big ticket bands playing on multiple stages.
Case in point: WayHome Festival already boasts a lineup that includes Neil Young, Kendrick Lemar, St. Vincent, and Modest Mouse (to name only a few of the acts set to perform in Oro-Medonte this July), but it's making a big push to showcase its food offerings prior to the festival.
Teaming with the Drake Hotel and its affiliate properties, WayHome will feature a number of the restaurant's most popular dishes in addition to special initiatives like Fish Camp (a seafood-focused pop up), and Drake Fiesta and BBQ, which will alternately offer made-to-order tacos and smokey ribs and chicken thighs.
There will even be a mixology stand serving up cocktails. That could be a potential nightmare in terms of lineups (don't expect drinks made to order), but also a departure from the standard craft beer offerings. Will cocktails actually prove to be popular? That's up for debate, but it's interesting to witness the effort to being put into the food and drink.
We've complained before that food festivals need to do more with their entertainment offerings, but it would appear the trend goes both ways. There's only so much money one can devote to summer music festivals, and WayHome is betting that gourmet food options will sway would-be festival goers in its direction.
Join the conversation Load comments