ford flakes

Ford Flakes is the new Rob Ford breakfast cereal

Now you can add a bit of Rob Ford to your morning breakfast routine. As of today, 500 boxes of the limited edition Ford Flakes cereal are now available for purchase with a chunk from each sale going to cancer research.

The cereal, which promises a Taste of Toronto, is a mix of flakes, honey and almond granola starring our current mayor's famous mug, seemingly to remind us of who put Toronto on the map.

Want one? We're giving away boxes to five lucky winners. Just enter our contest here or head on over to fordflakes.ca to buy your own box. The collector's item isn't cheap ($40 a box) but $20 from each sale will be donated to cancer research (if all 500 boxes sell out that will be a $10,000 donation). Plus, the box was designed by Brian Romero, the same guy who designed the Obamo O's for Airbnb.

If you order the cereal online, make sure you're based in Toronto (or planning a visit this month) as the boxes are only available for pickup on Saturday October 18th or October 25th from 11am to 4pm at 152 Spadina Avenue near the corner of Richmond and Spadina. No shipping is available.

Follow Ford Flakes on Twitter for more info and be sure to enter our contest here.


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