Steam Whistle Founder Launches Cigar Brand
Cigars excite me. They remind me of tanned men in Euro-style linen suits conjuring up business deals. When asked to attend the launch for Mombacho Cigars, my immediate response was Yes! Yes! Yes!
El Presidente Markus Raty and Cameron Heaps, founder of Steam Whistle Brewery, delivered the unexpected during their stellar soiree, claimed by some attendees as the 'IT' party of the summer. It all took place at Hangar One on the City Centre Airport this past Thursday night.
Guests were ushered over by water taxi where a no expenses spared celebration awaited. Meandering through the well-heeled crowd, I stumbled upon Matt Dusk, who later took centre stage transporting guests back to the 1940's swing, crooner jazz era.
After imbibing in some stiff mojitos, I was overcome by dizziness watching the hot crackling rotisserie pig swirl round and round. While edging elbows with cigar-fans greedily devouring the morsels, I wondered if this was the pinnacle of heated smoky nights in the city.
The climax of the night came when Raty and Heaps brought the command in commando - grandly entering the hangar perched high in military jeeps to announce the arrival of their new brand - Mombacho Cigars.
No strangers to success, these two young Torontonians are looking to launch a new cigar brand by sourcing and rolling their tobacco at a Granada factory and by engaging in non-traditional marketing and PR like this launch party.
The cigars are available now but only online and aren't cheap. A box of three will run you $60 and a box of 24 sells for $385.
Photo provided by Bohdan Chreptak
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