BeFairBeVegan

Vegan activists want to take over Toronto's most prominent billboards

Vegans are taking over Toronto, or, they're trying to.

The self-proclaimed "high-profile advertising campaign," BeFairBeVegan, is attempting to run ads on some of Toronto's most prominent billboards with the help of a GoFundMePage.

The campaign features stark black and white images of animals; juxtaposing the furry, feathery and scaly friends with humans saying, "different but equal."

BeFairBeVegan's fight for animal equality has taken the group's billboards to places like New York City, Seattle and even Tasmania.

According to a video posted on the group's GoFundMe, this project is "the most ambitious animal justice campaign ever to hit Toronto."

The video, which features a number of the group's billboards and ad designs, claims that animals are "the largest, most oppressed, group on earth."

In its attempt to save animal lives and promote veganism across the city, BeFairBeVegan hopes to have ads in subway stations, on streetcars and bus shelters, along with huge billboards in iconic locations like Yonge-Dundas Square.

"Veganism is a matter of justice, not of personal choice," the video adds.

Both the video and the GoFundMe page urge people to donate money so they can advertise in as many spaces as possible.

There's no word yet on when the group plans on launching its campaign in Toronto, but so far the GoFundMe has raised nearly $12,ooo out of the necessary $50,000 for their cause.

Lead photo by

BeFairBeVegan


Join the conversation Load comments

Latest in City

Victoria Day fireworks in Toronto for 2019

What's open and closed on Victoria Day 2019 in Toronto

Someone just gave Toronto's subway map an impressive redesign

A Toronto woman is looking for her missing emotional support parrot

Ontario voters are giving up on Doug Ford according to new study

Ontario humane societies will soon be able to enforce animal cruelty laws

The top 50 event venues in Toronto

It's going to feel like 28 C in Toronto this long weekend