Waterfront Toronto

Waterfront Toronto builds hype with new video

Waterfront Toronto wants you to know that it exists, that it's done some impressive work to revitalize the lakeshore, and to get excited about what it has in store. So the agency has released a slick new video that touts its accomplishments and future plans. It's rather timely in that a number of the big projects in the works aren't yet complete and it's possible that some might think, like Doug Ford, that the organization is a bureaucratic impediment to speedy redevelopment of the waterfront lands.

The narration is way over the top (like really, let's tone done that movie trailer voice please), but the optimistic take on the waterfront is at least somewhat founded when you see images of Sherbourne Common, Sugar Beach, Underpass Park, and Corktown Common. But the big point of excitement is surely the last shot, which depicts the eastern section of the waterfront in less than a decade. It's a rendering, of course, but it looks fantastic. Have a watch.


Latest Videos



Join the conversation Load comments

Latest in City

Q107 cuts ties with longtime Toronto radio personality after sexism allegations

Toronto street is total chaos as drivers keep using the wrong lanes

Shooting at Trinity Bellwoods Park leaves victim with injuries

Toronto neighbourhood dismayed at state of historic building after vacancies

More than 25K Canadians are sitting on uncashed cheques worth $1.4 billion

TTC passengers complain of lack of air conditioning on vehicles during heatwave

Ontario is finally making it a lot easier to renew your driver's licence and health card

Work to prepare for the major shutdown of key Toronto intersection starts this month