Rob Ford Cycling Toronto

New website gets Rob Ford cycling, sort of

Rob Ford, cyclist? If trying to picture that makes your brain hurt, perhaps a little animation will help. In response to the mayor's generally negative stance toward cycling, the folks over at Duke's Cycle and ad agency DentsuBos have put together a new website called RideForRob.com where vistors can "donate" their rides to an animated facsimile of Ford who in turn gets fitter and fitter as the kilometres accrue.

According to a press release, the point of the campaign is "to demonstrate the fitness benefits of bicycling in the city" and to change the mayor's attitude toward cycling in general. It also serves as an opportunity to make light of Ford's stature and his failure to meet his weight loss goals earlier this year. I've never been much a fan of this, but I suppose the moment the Cut the Waist challenge got underway, the subject became fair game.

The website's donation form works on the honour system, so it's quite possible that Ford's avatar will get real thin, real fast and the whole exercise will be over before you know it, but in the meantime, it's worth a few smiles. And, hey, now you know what Ford looks like on a bike. Sort of.


Join the conversation Load comments

Latest in City

High Park Zoo is Toronto's favourite spot to see animals for free

Victoria Day fireworks in Toronto for 2019

What's open and closed on Victoria Day 2019 in Toronto

Someone just gave Toronto's subway map an impressive redesign

A Toronto woman is looking for her missing emotional support parrot

Ontario voters are giving up on Doug Ford according to new study

Ontario humane societies will soon be able to enforce animal cruelty laws

The top 50 event venues in Toronto