War Child Needs Knives to Help Children Fight

Well, not really. But War Child Canada sure knows how to get my attention. The Toronto-based charity continues to be ahead of the curve when it comes to using the web, local artists and other unconventional tactics to raise awareness about the plight of child soldiers in Darfur, The Congo and Sierra Leone.

Their latest buzz-worthy campaign just launched last week and is a clever spin on the sort of charitable giving many of us take part in this time of year. While boxes and fundraising events almost litter the city asking for canned goods to be donated to the Daily Bread Food Bank, War Child has created a fictional scenario showing concerned citizens donating knives, targets and other supplies to help child soldiers continue to do battle in war-torn regions.

There's much more at helpchildsoldiers.com where apparently additional videos will be posted soon.


Join the conversation Load comments

Latest in City

Toronto installs duckling docks to save baby animals from drowning in harbour

Toronto just got a new rooftop park and it's spectacular

Toronto kitten born without anus now happy and healthy after life-saving surgery

Justin Trudeau appalled after hate symbols found on chairs at Toronto park

Toronto is replacing all the ferries to the Islands with brand new ones

8 subway stations are shutting down on the TTC this weekend

People in Toronto looking for a good time got Doug Ford instead

Dramatic new video shows alleged assault of Black TTC rider by Toronto police