I thought a big pile of snow was going to be my double-take of the week, but this billboard (spotted tonight at 6:30 PM above Joe Mercury's at Dundas West and Bloor) almost snapped my neck. I had to double back in the middle of rush-hour to see if i saw it right and take a photo.

I'm just down right confused.

Is this a joke? Clever marketing? Just bad juxtaposition judgement on the part of Pattison? Does Tim Horton's know about the neighboring ad? What is "www.it-is-written.pizco.com"? Does Jesus endorse "Rrroll up the rim to win" even though it may or may not propagate waste?

I've e-mailed both the e-mail address on the billboard and Pattison to see if I could find out what's going on, but so far neither has replied. Please help me understand, maybe I'm just missing something!

There is an international television program called It is Written which is part of the Seventh Day Adventist Church. Does that have anything to do with it? I somehow doubt it, but I wrote the Canadian chapter anyway and will see what they say.

Maybe I'm making too big of a deal out of this, but I just don't know how those two statements should ever be on the same billboard ever.

Photo by Joseph