pursuit of frosting toronto

The Pursuit of Frosting

The Pursuit of Frosting sprung out of owner Savera Hashmi's long-standing love affair with baking. Early experimentation took place on Pretty Sweet , her mobile cupcakery (translation: a food truck) and after success, found a new, less transient home on Eglinton just west of Bathurst.

The space is small but well presented, done in jade, black and touch of gold, and you can see over the counter to where Savera and cake decorator Sarah pipe their magic.

pursuit of frosting toronto

The Pursuit of Frosting caters to the whimsy of its clients, and can do elaborate wedding and other celebratory cakes, dessert tables and favours.

pursuit of frosting

In the shop you find small cakes (a basic 6" cake is $30 and a 10" $85), and speak to Hashmi about anything grander in scale, but you'll always be greeted with trays of their cupcakes and cookies.

pursuit of frosting toronto

A single cupcake is $2.80, half a dozen is $15, while a dozen is $29. Cookies are $2 each and on any given day they may also have brownies and squares ($2.75), cake pops ($2.50), ice cream cupcakes ($4.50), and the classic, chocolate-covered strawberries ($2.25). There are plans in the future for croissants and Danishes and sandwiches for take-away.

pursuit of frosting toronto

The day I arrive they have marble, cookies and cream, coconut, classic chocolate and red velvet cupcakes. Choosing a red velvet cupcake with cream cheese icing and a coconut and a buttercream with flecks of real coconut on top, I sample both.

pursuit of frosting

I find the buttercream quite sweet for me - I haven't much of a sweet tooth, I must admit - but the cake was delicious.

pursuit of frosting toronto

It's clear Hashmi has a talent for cake baking and hope her skills sustain the attention of the customers despite the dying cupcake trend. There is always reason for cake, no?

pursuit of frosting

The construction that's been plaguing that corner of the world isn't doing her new shop any favours, but with the Pretty Sweet mobile cupcakery bringing her goodies to the masses, she has alternate ways to convince taste buds to make it a regular pit-stop.

pursuit of frosting toronto

Photos by Jesse Milns.


The Pursuit of Frosting

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