td centre less more

The Toronto skyline was just turned into a giant light show

Minimalism isn't the first word that comes to mind for most people when looking at the skyscrapers around King and Bay.

Architecture buffs, on the other hand, might understand why the words "LESS IS MORE OR" would be blasted across the TD Centre for most of Labour Day weekend.

You see, the first part of this aphorism is often associated with Mies van der Rohe, the celebrated modernist architect behind the Toronto Dominion Centre's cluster of sleek towers.

A post shared by Rob Shostak (@robonto) on

Canadian artist Aude Moreau channeled the late architect's catchphrase as part of a massive, illuminated skyscraper installation celebrating the TD Centre's 50th anniversary.

So, from Saturday until Monday, between sunset and sunrise, this is what downtown Toronto saw:

Calling it "the largest public art project of its kind undertaken anywhere in the world," organizers say that it took months of preparation, the cooperation of tenants across the complex, the help of five electrical contractors, and enough volunteers to open 6,000 window blinds across five massive skyscrapers.

People online have called it everything from "badass" to "whimsical," though there has been some confusion over why the word "or" appears after "less is more."

A post shared by 🕊 (@ascendsion) on

According to organizers, Moreau added the fourth word to invite viewers to "reconsider the values of openness and transparency in the modern world" and "to complicate the phrase, leaving it open to a multiplicity of viewpoints."

A post shared by Riley Szulc (@rileyszulc) on

Cool.

Lead photo by

Cadillac Fairview


Join the conversation Load comments

Latest in Arts

Toronto's derelict malting silos are now being used for outdoor video screenings

The top 10 tattoo artists in Toronto

Someone made a 3D printed version of the downtown Toronto skyline

Canada's Drag Race winner Priyanka is more than just Toronto's most famous queen

Toronto's outdoor museum for street art is a perfect activity for these pandemic times

Toronto just got a giant head sculpture that might hurt your brain

This is what those mysterious concrete sculptures are in Toronto's Lower Don Trail

12 photo printing options in Toronto