The adult colouring book craze may seem a little frivolous at first glance. But not always. That's because a group of Torontonians is using it for a great cause - to help newcomers get acquainted with this city.

The book, which costs $20, features work by 25 local artists and designers. And it's meant to help introduce children to Toronto. Along with original illustrations, it includes pieces of text in both English and Arabic.

You can grab your colouring book online at Keep 6 or at the Spacing Store. All proceeds will go towards printing additional copies for Syrian families that are settling in Toronto as well as to refugee services.

Organizers Nicole Baillargeon, Andrea Pearce and Rafi Ghanaghounian are hosting a launch party this Sunday, February 28 at the Gladstone Hotel. Naturally, there will be books for sale as well as live music by local group NOMADICA.