primaala toronto

New store caters to fashion-forward plus size shoppers

This brand-new boutique on Dundas West was created with young, hip plus size shoppers in mind - a demographic that owner Rachel Holt says is vastly under-served in the city. The store's modern-yet-sophisticated aesthetic, with its emphasis on structured, detailed pieces, is already making an impact on the way Toronto looks at plus size fashion.

Read my review of PRiMAALA in the fashion section.

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