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Fashion Week

Joe Fresh at LGFW FW 2011 (Video)

Posted by Briony / March 30, 2011

The Joe Fresh show gets crazier every year. This season, poor volunteers formed a human chain around the pristine white runway, all the better to keep the rabid media members trying to snag a seat for the capacity-plus show from trampling it.

It wasn't just the usual suspects the time, either--luminaries like Derek Blasberg (Harpers Bazaar) and Sandra Ballentine (The New York Times), plus Moda Operandi emissaries and New York reps, were rumoured to be among the hoi-polloi to scope the freshest duds from Joe Mimran in advance of the empire heading to New York later this year.

Joe has never shyed away from colour--even in the notoriously drab winter season--meaning customers will have eyepoppingly bright shades like orange, turquoise, royal blue, and Kelly green when choosing their fall coat this year. (Or maybe a champagne-hued puffa jacket, hmm?)

The drama didn't stop there. Orange showed up in skirts, as well, while a sharp animal print brought life to a standard button-up. Then there's the sheer trend that's been crowding the runway so far--even Joe Fresh has a see-through black blouse. Metallics are hot, too--check the fringed skirts in gold or silver.

If you crave neutrals instead, there were plenty of cute sweaters in a variety of browns (the more adventurous can pick up the taupe onesie, with long sleeves!), a sharp black trouser paired with a beige turtleneck, or a pair of slouchy white cargo pants.

With typically accessible pieces like these, they might have a shot down south. What do you think--can Joe Fresh succeed in New York and beyond?

A special thanks to Peroni for sponsoring our coverage of Toronto Fashion Week.

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