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Fashion Week

Pink Tartan not so Pink Tartan

Posted by Briony / April 2, 2010

Shut it down. Just shut it right down. That was scrawled across my notes in large letters as I watched the Pink Tartan show on Wednesday night.

"A disaster," said one fashion magazine art director, post-show. One international style photographer in the front row could barely keep the look of distaste off of his usually friendly face. A famous model furrowed her brow throughout most of the show. Many attendees were engrossed in their BlackBerries, or staring into space, or chatting to their friends. One show-goer was even fast asleep in her chair.

Pink TartanPink Tartan is a "safe" brand, to be sure, crafting simple, elegant sportswear and the occasional fancier frock , so I wasn't expecting anything mind-blowing.

I actually find it often difficult to take notes during Kim Newport-Mimran's shows because the clothes are so bland: neither good, nor entertainingly bad. Just...ehhhhh.

Same went for this season, but it was somehow even more mind-numbing than usual (and that's kind compared to the buzz that spread throughout the Allstream Centre, post-show).

Somber music played as a steady stream of neutral, super-simple shifts came out, punctuated by truly bizarre blips like fluffy wing-like back accessories, aviator caps a few seasons too late, high-waisted PVC pouf-skirts, cheap-looking fur trim, and trapeze-style puffy jackets.

It just didn't feel like Newport-Mimran's heart was in it this time--I like that she attempted something new, but what she tried felt like watered-down versions of more subversive designers' artistry.

She should stick to timeless sportswear--like the cute camel wool miniskirt and ivory sweater adorned with thick braids-- because, with a brand like Pink Tartan, it's all about safe bets, not striking out.

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

Pink Tartan Fashion Week

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Pink Tartan 2010

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Pink Tartan

Photos by James Kachan. Video by Istoica.

TAGS: Pink Tartan
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