10 Great Bra Boutiques in Toronto
Trying on a new bra can be like trying on new shoes, in reverse: you realize how stretched out and broken your old ones are, but it's not in a good way.
Most women wear the wrong bra size. There are dozens of sizes, several of the stores in this list go up to 52JJ, yet everyone thinks they're a 34B. Which is fine, since it's not like it's something you wear everyday... oh, wait a second.
The bra boutiques below will help you find the proper fit, so you're telling the truth when you say you're slipping into something a little more comfortable (and a lot more beautiful).
Secrets From Your Sister
Secrets has cultivated an eye-catching selection of bras (Fantasie, Freya, Panache), which you can try on in some of Toronto's lovelier fitting rooms. They've just opened a second location on Yonge north of Eglinton, where until November 30th new Secrets shoppers will receive 20% off their first bra purchase. More...
Sophia's Lingerie
Sophia's are sort of like the bra police, they won't let you leave the store with a bra that doesn't fit ("Ma'am, there's puckering.") A trained fitter ensures a proper size. Not for the shy -- I got to know a co-worker a lot better fast, when she was shepherded into my changeroom to appraise the balconette I was trying on. More...
Beestung Lingerie de Femme
Yonge St near Castlefield is a locus of exquisite bras. A few doors away from Secrets, Beestung was first to the area, and is a charming store featuring bras from lines including Fayreform, Le Mystere Tisha Bra (aka the "Oprah" bra), Elle Macpherson's designs, and Princesse Tam-Tam (in a full range of sizes). More...
Linea Intima
As owner Liliana rightly points out, if you can't wait to take your bra off at night, it's time to come in and get fitted. Linea Intima are expert fitters, as well as being licensed to sell mastectomy prosthesis, which they'll help you fit with their elegant bras. More...
Brava Boutique
Besides bargain bookstores, there's not a lot of businesses that thrive underground, but upscale bra boutique Brava has been bringing glamourous lingerie to the Commerce Court PATH for the last 11 years. Sizing from 32A to 52JJ, Brava encourages women to get past the seamless-only age, and embrace delicate, luscious, and lacy styles -- fit properly. More...
Tryst
"Every great outfit deserves a great bra" (and a great bra makes even a mediocre outfit feel better). Mother-daughter owned Tryst recently opened another riotously colourful location on Queen St W, with bras in all styles, in sizes from AA to JJ, 28 to 52. Expert fittings, and you can book in-store lingerie parties. More...
Nearly Naked
Nearly Naked scooched down Queen from Tecumseth to Shaw, taking over Any Direct Flight's space (who scooched in the opposite direction). Their slightly smaller store is brighter and re-focused on dainty underthings, like those from Jezebel and Third Floor Designs (made in Canada). A modest range of sizes, erring towards the smaller end. More...
Change
Nearly Naked has a selection from the Change brand, but now you can go to the source -- the Danish lingerie company's dedicated store at Queen & John. This season features a range of neutrals and soft colour, with a select few pieces in stronger tones (burgundy and red). Designs that are understated, tasteful, and tailored. More...
Almost Naked
Almost Naked sells "Fashion-Conscious Underwear", like Dutch label Marlies Dekkers, whose unusual bold bra designs feature embellishing strapping above the cup. Almost Naked is the place to go when you want a bit more edge than Princesse Tam-Tam. A decent size range, though style is definitely the priority. More...
Avec Plaisir
A lot of people don't consider it proper lingerie if it isn't prefaced by "European". If that's you, try Avec Plaisir, European-style lingerie in sizes 32A-44H. Two locations, one in Yorkville on Cumberland, and one on the Danforth, just a half-block away from Sophia's. More...
Comments (17)
I never understood how it could be claimed that a 34B could sub for a 32C, etc ... why bother making other sizes? Never worked for me.
Ugh I hate bra shopping... this is an awesome roundup but I fear my wallet won't offer enough 'support' for the purchase lol... (as I crawl into my old LaSenza affair... ungh)
Secrets From Your Sister is the best - a good bra is worth the investment. Clothes fit better back doesn't hurt and the women that work there are very friendly.
Avec Plasir - the ladies were a bit much for me. Not such a fan.
I'm usually all for promoting local places; but, if you're a crazy size, bra shopping can get scarily expensive. www.brastop.com has good quality brands at bargain prices. You have to pay for the postage, but it works out WAY cheaper than any of the prices I've seen at these boutiques.
Secrets From Your Sister is a terrible store. The owner is rude and unpleasant. Why anyone would shop there twice is beyond me.
I have to say that these reviews have been a real help. I had heard of Secrets From Your Sister before and was going to go there to check them out. Now I'm thinking I'll just safe myself the aggro by the MANY negative reviews of the owner and go to Tyrst instead since it is the closest to me and I think all the reviews were positive. Thanks Ladies! (and husbands/fiances!)
Change is the best because they not only fit you properly but I can buy three bras for the price of one in a boutique. Love the new shop in Shops at Don Mills.
You need to check out Sognami Intimate Apparel Located at 3883 Rutherford Rd.and Weston Rd.In Woodbridge.(In the same plaza as Turtle Jacks) It is a beautiful relaxing lingerie boutique a must see. The service is great and has an excellent bra fitter. When I buy my pieces everyone is marvelled at the beauty. My breasts have never looked better!So for great service, spa atmosphere and great product...Sognami Intimate Apparel and Hosiery 905-266-0036
I always found shopping for a bra an awful task. I just recently discovered Sognami Intimate Apparel (Weston Road & Rutherford) 905-266-0036, which totally changed my mind. The staff was helpful, patient and very informative. There was a professional bra fitter there. They carried so many lines like SPANX, Hanky Panky, Chantelle, and Aubade. Just to name a few. The boutique is very classy and there was plenty of parking. I felt relaxed and even was served an espresso. I found the whole experience to be totally stress free.
I totally agree that Sognami Intimate Apparel in Woodbridge is hands down the best boutique. The service was excellent and the selection was great. The owner of the boutique is a very lovely and helpful lady who understands your needs and listens to what you want. Doesn't try to push you to buy something you aren't comfortable in. The boutique itself is very classy and sexy. She also has a wonderful selection of jewelley. I would recommend Sognami to any woman who is looking for great personal service when buying a bra.
Thank you Terresa for your professional and caring service.
I also agree with Sognami Intimate Apparel as a choice for best boutique! The selection is endless, the service is incredible, and the comfort it offers is simply satisfying and makes bra shopping easy and enjoyable. Thank you Sognami for your care, concern and appreciation towards your customers and your selection of products. Sognami should be receiving more acknowledgment!
The attitude and service at Secrets from your Sister is appalling. Brushing people off, insulting and defensive attitudes if you simply disagree or share an opinion that differs from staff. I question their approach and "training" based on insulting and offensive treatment from the manager. It's true that the way the top dog treats people trickles down to the staff until they all have the same attitude towards people. By the way, you all should know that if the staff is having a bad day and don't like you for any reason, they make notes in the computer on you! Thus the reason, on your next visit, the next person to "serve" you will already judge you and treat you like crap. How BIZZARE!!











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