Get to know a Toronto startup: Epilogger
Generation Y records its life in a huge amount of public detail. Let's say you're at a great event. You don't just share your experience around the watercooler anymore: Gen Y Tweets its glee, Instagrams partners in crime, updates its Facebook status, checks in with FourSquare, and writes a blog about it the next day. But what happens to all of those fragments of the story created on social media, by every single attendee? They're on your Twitter feed one day, lost in a flurry of hashtags the next.
Enter Epilogger, a living archive that captures social media content generated about events and experiences and consolidates them into a handy, searchable, crowd-sourced log. By collecting public data from Twitter, Facebook, Foursquare, Flickr and blogs, you can recap and revisit an event from all points of view, based on these user-generated content across these platforms. Epilogger is available as a web app and most recently an iPhone App, introduced last month at Launch Festival in San Francisco.
I asked CEO and Co-Founder Michael Nussbacher to explain how Epilogger aims to collect and archive the social media memories about the experiences we love to share.
What inspired Epilogger?
The inspiration behind Epilogger is to allow every participant of an event, a movement or an idea document the story of what happened from their own perspective. Chris [Brooker, President and Co-Founder] and I would go to a lot of events and notice that there was no single place to find all the content generated about the event because people would share their experiences across multiple social networks. Not everyone followed one another or used the same platform. Attendees would always ask where all the content was going, what happened, where all the photos were. We created Epilogger to fill that gap and give them a place to create, express, curate and share.
What kind of traction has Epilogger seen since the launch of the iPhone app?
We've experienced the growth of over 100 new events and many new users who are generating new events all the time. We're already at 34 million pieces of user-submitted content and counting.
What differentiates you from similar platforms?
Our main competitor was Memolane (recently deadpooled), as well as Eventifier and Sharypic. Our main differentiator is our commitment to creating communities around events, not just consolidate content. Epilogger creates a way for you to interact regularly with other people with similar interests. You can save favourite content in a Memory Box feature, get recognized for your contributions, and search within archives to find exactly what or who you're looking for. For event organizers, other differences that stand out are the ability to moderate an event, customization and branding, the ability to sell tickets, embedding and advanced analytics.
How does Epilogger make money?
We work with agencies, the music industry, organizations, and frequent event planners, like promoters, that want access to the advanced features we provide. They love the community-building aspect of Epilogger and the permanence it provides for them, especially since collecting user-generate content helps them improve their activities. We can also provide an embeddable and customizable widget for a website. In the near future, we'll also offer users the ability to print out their Memory Boxes and have it delivered to their door.
What do you think? Would you use Epilogger?