Tech
Tracking Toronto Traffic on the iPhone
I drive often enough on highways in Toronto to know that sitting in bumper-to-bumper situations (on the eastbound Gardiner Expressway, at the Humber, at 6pm on a Tuesday evening) can get the better of you.
I distract myself from the fact that the illuminated road sign ahead says "GARDINER MOVING VERY SLOW SOUTH KINGSWAY TO BEYOND DUFFERIN" (on a good day the word VERY is not included in the message). I ask myself questions that I never remember to follow through on, like "how does that sign know where and when there's congestion?"
Upon doing a little digging, I discovered that it's not just helicopters observing from overhead, and cameras scanning the road from utility poles. We also have sensors buried beneath the pavement that detect vehicle movement patterns and automatically report conditions back to the City and the public via road signs and the web and, if you feel that ten buckaroos is worth it, to your iPhone.
Last December I wrote about the Toronto Traffic Widget for Mac that allows for quick desktop access to camera views of highways in the GTA. The desktop widget is pretty straight forward - it allows you to quickly view the various traffic cameras images of Toronto's highways, which are published on the web in near real-time. For tracking Gardiner and DVP traffic, images are harvested from the City of Toronto web site (via the RESCU camera system). For cameras located on the 401 and QEW, the widget scrapes images from a different system called COMPASS, which is run by the MTO and posted to the Ministry web site.
When I found out that a similar program had been developed by the same company for the iPhone. I decided to give it a whirl.
Toronto Traffic on the iPhone means I'll no longer have to interrupt that intriguing interview on CBC Radio, or a good song on the iPod to check on road conditions ahead.
After a week of using the app, I feel that I can fairly review the good and the bad about this app.

Pros:
- It's intuitive, easy to use, and customization is a snap
- I don't feel like I'm distracted from driving, because images are full-screen and the left or right quick-swipe navigation means that cycling through camera locations doesn't require pinpoint clicking or really even looking.
- Even when outside of 3G range, images load quickly enough on Edge.
- Traffic flow images pulled from the City of Toronto site, via RTIS (which uses sensors buried in the road to detect and report on traffic flow) are relayed well enough to the app. This means that you can get a quick look at congestion on the entire length Gardiner and DVP (see screencap below).
- It saves having to turn to AM radio on the ones.

Cons:
- Depending on the time of day and weather conditions, some camera views are impossible to make out (although no fault of the app developer whatsoever, it's worth mentioning).
- The road congestion overviews for the 401 and QEW (generated by the MTO's COMPASS system) are very hard to read due to resizing issues, a problem that could be mitigated some if the app was also viewable in landscape orientation (which it isn't!).
- Where the app falls hardest is in the absence of any labeling of camera direction. On the web, the camera views are coupled with a visual key that allows you to immediately understand which direction the camera is pointed. This is absent on the iPhone app, which means you're often left guessing which way is east/west/north/south - a significant drawback.

The price:
Is $10 too much? While some argue that you could create homescreen shortcuts to individual camera images instead, I'm inclined to think that if you drive often enough on enough of the GTA's highways, the app may be worth the expense. If the "limited time introductory price" of $9.99 means that the price is going up in the future, the hike really ought to come with some key improvements are made to functionality and usability.


Discussion
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That being said - I drive about an hour every day for work (not to and from, but to meetings, etc.) and so far there hasn't been one iphone app I would consider paying for but this one I'm going to the iTunes store to buy right now.
Any other Toronto-relevant iPhone apps we should know about?
Oh, and one point that I failed to mention is that the $10 cost of the app might also speak to the fact that this isn't an app that will be used outside of a small user base.
Which brings me to my main argument. Save your money. There are much better devices out there.
but I should disclose that I have a vested interest it it sucking. I created an online traffic map - http://toronto.ctv.ca/traffic/ - that scrapes COMPASS and RESCU cams and I've entertained the idea of doing a more sophisticated iPhone version of it for a while.
thus I wish I could give my ideas for improvements but I won't since I want to make a selfish buck off of them.
btw, while I love all motorists and pedestrians, I hate all Toronto iPhone traffic apps that I haven't created.
damn you, super fast typing style!
CTV only wanted to have the main view showing...don't ask.
thank you for your review and suggested improvements for the app.
Regarding the issue about which way the camera is facing is not a problem the app can solve for Toronto. All the of the Toronto cameras turn and zoom so the direction can change at anytime. They are usually turned away from direct sunlight during the day.
Typically the camera polls are located on the south side of east-west roads, and on the east side of north-south roads. So generally that should help users to determine the camera direction.
@RBreezy, I think you missed the irony in your attack on Mark's iPhone app "no sense of direction is a crucial oversight for and mapping software" while your own creation for CTV is equally as guilty.
I accept your response and understand how a company can limit logical design, I just wanted to be a prick and point it out. =)
About price. I wish it could be $1-2, but a niche product (Toronto iPhone users that drive the main highways regularly) does not have the luxury of long tail economics and be able to be profitable enough to sustain development.
There is a much larger market for an application like this than you're giving credit for. The fact that a pirated version of the app is already making the rounds around the underground community attests to that.
I would have paid 1 or 2 for the app without thinking about it, but...
Regarding the economics, at a price point of $1-2 the market is not large enough to yield a 400-900% lift in sales. That is a fact any developer selling to a small market needs to know. Same reason books are more expensive in Canada even when there is dollar parity.
I would like to include construction and collision info in the app but that would require licensing the data so it can be parses and delivered to the app. If the app is successful enough for that then it will be included.
<a href="http://www.theweathernetwork.com/desktop/trafficeye">http://www.theweathernetwork.com/desktop/trafficeye</a>
I run it at work and at home to help me decide when to leave and what route to take.
As commented by others, for an iphone app that is screen scraping free web resources, charging 10 bucks for it is robbery. Sure the TrafficEye has an Ad on it, but after years of being on the internet, I dont even notice them anymore.
@mikeb Allen Road is included in the next release, v1.4, pending approval.
Cell: m.live.com
Computer: http://maps.live.com/ (the search for Toronto, turn on traffic at top)
For those looking for free traffic on BlackBerry,
download free at:
www.procommuter.com/ota
drill down navigation: hwy->direction->traffic speed->camera view.
The cameras are free, so why would I pay you to display them?
Seems greedy.