Tracking Toronto Traffic on the iPhone

toronto traffic iphoneI drive often enough on highways in Toronto to know that sitting in bumper-to-bumper situations (on the eastbound Gardiner Expressway, at the Humber, at 6pm on a Tuesday evening) can get the better of you.

I distract myself from the fact that the illuminated road sign ahead says "GARDINER MOVING VERY SLOW SOUTH KINGSWAY TO BEYOND DUFFERIN" (on a good day the word VERY is not included in the message). I ask myself questions that I never remember to follow through on, like "how does that sign know where and when there's congestion?"

Upon doing a little digging, I discovered that it's not just helicopters observing from overhead, and cameras scanning the road from utility poles. We also have sensors buried beneath the pavement that detect vehicle movement patterns and automatically report conditions back to the City and the public via road signs and the web and, if you feel that ten buckaroos is worth it, to your iPhone.

Last December I wrote about the Toronto Traffic Widget for Mac that allows for quick desktop access to camera views of highways in the GTA. The desktop widget is pretty straight forward - it allows you to quickly view the various traffic cameras images of Toronto's highways, which are published on the web in near real-time. For tracking Gardiner and DVP traffic, images are harvested from the City of Toronto web site (via the RESCU camera system). For cameras located on the 401 and QEW, the widget scrapes images from a different system called COMPASS, which is run by the MTO and posted to the Ministry web site.

When I found out that a similar program had been developed by the same company for the iPhone. I decided to give it a whirl.

Toronto Traffic on the iPhone means I'll no longer have to interrupt that intriguing interview on CBC Radio, or a good song on the iPod to check on road conditions ahead.

After a week of using the app, I feel that I can fairly review the good and the bad about this app.

20081003_totrafficA.jpg

Pros:
- It's intuitive, easy to use, and customization is a snap
- I don't feel like I'm distracted from driving, because images are full-screen and the left or right quick-swipe navigation means that cycling through camera locations doesn't require pinpoint clicking or really even looking.
- Even when outside of 3G range, images load quickly enough on Edge.
- Traffic flow images pulled from the City of Toronto site, via RTIS (which uses sensors buried in the road to detect and report on traffic flow) are relayed well enough to the app. This means that you can get a quick look at congestion on the entire length Gardiner and DVP (see screencap below).
- It saves having to turn to AM radio on the ones.

20081003_totrafficB.jpg

Cons:
- Depending on the time of day and weather conditions, some camera views are impossible to make out (although no fault of the app developer whatsoever, it's worth mentioning).
- The road congestion overviews for the 401 and QEW (generated by the MTO's COMPASS system) are very hard to read due to resizing issues, a problem that could be mitigated some if the app was also viewable in landscape orientation (which it isn't!).
- Where the app falls hardest is in the absence of any labeling of camera direction. On the web, the camera views are coupled with a visual key that allows you to immediately understand which direction the camera is pointed. This is absent on the iPhone app, which means you're often left guessing which way is east/west/north/south - a significant drawback.

20081003_totrafficC.jpg

The price:
Is $10 too much? While some argue that you could create homescreen shortcuts to individual camera images instead, I'm inclined to think that if you drive often enough on enough of the GTA's highways, the app may be worth the expense. If the "limited time introductory price" of $9.99 means that the price is going up in the future, the hike really ought to come with some key improvements are made to functionality and usability.

Reader Reviews and Comments

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Sorry, but I just hate car people. I hope they run into a giant traffic jam and never get out.

Posted by: mike at October 8, 2008 12:54 AM

Sorry, but i just hate non-car people. i hope they get run over by a car while jaywalking.

Posted by: satan at October 8, 2008 7:59 AM

I hate all people. I hope someone runs over a jaywalker and causes a traffic jam.

Posted by: Cereal at October 8, 2008 8:29 AM

Who would have thought that simply owning a car vs not owning a car would spell the difference between being instantly hated or loved?

Posted by: Jerrold at October 8, 2008 8:36 AM

I LOL'd at these comments! I love both car and non-car people alike.

That being said - I drive about an hour every day for work (not to and from, but to meetings, etc.) and so far there hasn't been one iphone app I would consider paying for but this one I'm going to the iTunes store to buy right now.

Posted by: Mathieu at October 8, 2008 9:19 AM

Jerrold, thanks for the review. My iPhone's imminent (as soon as I can negotiate a delivery time with UPS, and I found this very interesting.

Any other Toronto-relevant iPhone apps we should know about?

Posted by: Diane at October 8, 2008 9:58 AM

There aren't any Toronto-specific iPhone apps that come to mind, although I haven't done an exhaustive search.

Oh, and one point that I failed to mention is that the $10 cost of the app might also speak to the fact that this isn't an app that will be used outside of a small user base.

Posted by: Jerrold at October 8, 2008 10:02 AM

Apple is crap. There is a reason they still only have 10% of the PC market.

Which brings me to my main argument. Save your money. There are much better devices out there.

Posted by: john at October 8, 2008 10:12 AM

I think the app sucks. using the camera views is fine but the COMPASS maps are rudimentary at best. no sense of direction is a crucial oversight for and mapping software.

but I should disclose that I have a vested interest it it sucking. I created an online traffic map - http://toronto.ctv.ca/traffic/ - that scrapes COMPASS and RESCU cams and I've entertained the idea of doing a more sophisticated iPhone version of it for a while.

thus I wish I could give my ideas for improvements but I won't since I want to make a selfish buck off of them.

btw, while I love all motorists and pedestrians, I hate all Toronto iPhone traffic apps that I haven't created.

Posted by: RBeezy [TypeKey Profile Page] at October 8, 2008 10:17 AM

"vested interest in it..." is what I meant to say.

damn you, super fast typing style!

Posted by: RBeezy [TypeKey Profile Page] at October 8, 2008 10:29 AM

Ummm... RBeezy... your online version on CTV doesn't indicate camera/road direction either.

Posted by: Jerrold at October 8, 2008 10:33 AM

no Jerrold, but that's actually a problem with using COMPASS and RESCU. the main view camera direction sometimes changes and it doesn't indicate what direction you're in. only the reference (unchanged) views do that. hence I think an app that shows both the dynamic and static reference views is best.

CTV only wanted to have the main view showing...don't ask.

Posted by: RBeezy [TypeKey Profile Page] at October 8, 2008 10:51 AM

Any Toronto-specific apps for blackberry?

Posted by: Maria at October 8, 2008 11:20 AM

Jerrold,

thank you for your review and suggested improvements for the app.

Regarding the issue about which way the camera is facing is not a problem the app can solve for Toronto. All the of the Toronto cameras turn and zoom so the direction can change at anytime. They are usually turned away from direct sunlight during the day.

Typically the camera polls are located on the south side of east-west roads, and on the east side of north-south roads. So generally that should help users to determine the camera direction.

Posted by: Mark Pavlidis at October 8, 2008 12:18 PM

I don't plan on purchasing this app. Seriously... $10? I acknowledge that Apple charges developers $100 for use of its SDK and then takes 30% commission... but seriously... if it were $1 or $2, I'd likely have jumped at it. I have already bookmarked the COMPASS traffic flow maps, and I don't find the traffic cameras useful. Landscape view is crucial!


@RBreezy, I think you missed the irony in your attack on Mark's iPhone app "no sense of direction is a crucial oversight for and mapping software" while your own creation for CTV is equally as guilty.

I accept your response and understand how a company can limit logical design, I just wanted to be a prick and point it out. =)

Posted by: Daryl at October 8, 2008 1:38 PM

I just can't wait until RESCU adds the Allen. Should be soon, I've been told.

Posted by: mikeb at October 8, 2008 3:32 PM

@Daryl: yeah, I embraced the irony fully as I was writing my post. the main difference is that I was operating under a strict mandate. this iphone app most likely had less constraints so what's their excuse?

Posted by: RBeezy [TypeKey Profile Page] at October 8, 2008 4:16 PM

@RBeezy, having the orientation views clutters up the already small screen. For most users I've had feedback from, it does not take them long to get a feel for the direction. Especially after they learned about the locations of the camera polls, as I noted above.

About price. I wish it could be $1-2, but a niche product (Toronto iPhone users that drive the main highways regularly) does not have the luxury of long tail economics and be able to be profitable enough to sustain development.

Posted by: Mark Pavlidis at October 8, 2008 4:37 PM

@mikeb thanks for the heads up about the Allen, I'll add them to the app as soon as they are available.

Posted by: Mark Pavlidis at October 8, 2008 5:18 PM

to the developer. The $10 price is a bad idea irrespective of audience. I would have purchased for $5 but laughed at $10 because I don't drive every day or commute via car. But I would have considered it at 5 for my leisure driving. I don't think you've done your due diligence in terms of iPhone app economics. You would generate siginficantly higher sales at a lower price point. Ask the game developers. I really think you missed a good opportunity here.

Posted by: seamus d dog at October 9, 2008 9:23 AM

Sorry Mark, but long tail or not there is no way that the app is worth $10. I don't want to be too critical, but considering that all it does is display (and distort to the point of illegibility in the case of the 401) images from a site, it's barely worth the minimum of 99?. It's actually got LESS features than you would get by just bookmarking the original site, since that actually gives you detailed information when there is a problem.

There is a much larger market for an application like this than you're giving credit for. The fact that a pirated version of the app is already making the rounds around the underground community attests to that.

I would have paid 1 or 2 for the app without thinking about it, but...

Posted by: geodee at October 9, 2008 10:23 AM

@seamus and geodee. I understand you views on the price. Finding the right price point involved considerable research. I have received many comments similar to yours from people that have not used the app. Paradoxically, comments from many of those that have used the app say that a one time cost of $10 is well below the value they get out of being able quickly and easily check traffic conditions. As one user commented, "I get more value out of this app than I do 2 lattes at the same cost".

Regarding the economics, at a price point of $1-2 the market is not large enough to yield a 400-900% lift in sales. That is a fact any developer selling to a small market needs to know. Same reason books are more expensive in Canada even when there is dollar parity.

I would like to include construction and collision info in the app but that would require licensing the data so it can be parses and delivered to the app. If the app is successful enough for that then it will be included.

Posted by: Mark Pavlidis at October 9, 2008 12:30 PM

I dont own a Mac or an iphone, but I have been using TrafficEye, a FREE product from The Weather Network over the last few months. It essentially does everything this app seems to do and more, weather, traffic incidents, road conditions.

http://www.theweathernetwork.com/desktop/trafficeye

I run it at work and at home to help me decide when to leave and what route to take.

As commented by others, for an iphone app that is screen scraping free web resources, charging 10 bucks for it is robbery. Sure the TrafficEye has an Ad on it, but after years of being on the internet, I dont even notice them anymore.

Posted by: Matt at October 9, 2008 2:38 PM

@Mark Pavlidis, in regards to "licensing" the accident information... is there no licensing required to steal the pictures from the COMPASS websites?

Posted by: Daryl at October 10, 2008 10:18 AM

@Daryl, that is a good question. One that I found the answer to prior to releasing the app. The images are being linked to and the transfer is initiated by the user. No MTO data is transfered to or from Pavlidis.ca. Deep linking does not violate copyright and several landmark cases have ruled that deep linking is legal. If the images were being served to users of Toronto Traffic from Pavlidis.ca or other 3rd party site, then this would be redistribution and would be in violation of the copyright holders terms.

Posted by: Mark Pavlidis at October 11, 2008 12:20 PM

Well, lookee here. Looks like Mark's come to his senses, a bit at least. Price is now down to $4.99. I wonder if he plans to give the $5 back to those who bought it at $10 a pop. I suppose that considerable amount of market research didn't quite get the right price point after all. Never mind, I'm much more pissed at the guy who got me to pay $1.99 for the iTTC app.

Posted by: seamus d dog at October 17, 2008 11:29 PM

@seamus The economic models of the App Store nowhere set, so I've been playing around with a few price points to see what it does to sales. For both $5 and $2 price points the lift is nowhere near what it needs to be to support the price.

@mikeb Allen Road is included in the next release, v1.4, pending approval.

Posted by: Mark Pavlidis at October 25, 2008 8:36 PM

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