Details of Rogers iPhone Pricing Leaked

Update: There is now some debate about the authenticity of this memo.

Torontonians will be able to line up for the latest version of the iPhone on July 11th. We know Rogers will be the carrier but until today few details were known about how much money it would cost us to own one. Thanks to a leaked internal memo, Digital Home has all the details. Keep reading for a copy of the internal memo in its entirety.

The internal memo:

***Confidential Rogers Information. For Internal Distribution Only.***

Rogers and Apple today announced that the iPhone 3G will be available in Canada on July 11. iPhone 3G combines three products into one small, lightweight device: a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best e-mail, web browsing, search and maps applications ever on a mobile phone.

The new version of the iPhone harnesses the power of Rogers's broad and powerful 3G mobile broadband network, which offers 3G mobile phones download speeds of up to 1.4 Mbps.

Key Device Features:

Operates on Wi-Fi, EDGE, and 3G networks
New enterprise e-mail capability with support for Microsoft Exchange ActiveSync
New iPhone software development kit (SDK) to support new innovative applications

New Activation Process and Return Policy:
The iPhone 3G will be activated at point of sale when the device is purchased, in store. The Fido grace period will change from 15 days to 30 days and will require the device to be returned to place of purchase before service is cancelled. The 30-day Rogers grace period will remain unchanged with the exception of no limits being imposed for voice or data usage.

Pricing and Plans
Device Pricing:
$199 8GB and $299 16GB for new activations and qualified upgrades with existing 2 or 3-year agreements.

Data Plans and Pricing:
The iPhone 3G will be activated on existing Rogers and Fido voice rate plans, but new data plans have been created for the 3G device.

All iPhone 3G customers are required to have one of the new data plans and qualifying voice plan.
Customers intending to use the iPhone 3G for access to corporate e-mail, business applications, or access to corporate intranet are required to activate with Enterprise Data Plan for iPhone.
SUP service discounts for both voice and data plans will apply to iPhone 3G.
RAC service discounts for voice and data will apply to iPhone 3G, when on a qualifying data plan.
Ambassadors will not get a discount on device purchase for iPhone 3G.
Data Pricing will be as follows:

Consumer Data Plan (must be added to qualified voice plan):
$30 - Unlimited Data (E-mail/Web), includes Visual Voicemail when subscribed to any voicemail service.

Enterprise Data Plan (must be added to qualified voice plan):
$45 - Unlimited Data with personal and corporate e-mail, web, includes Visual Voicemail when subscribed to any voicemail service.

Upgrade Eligibility and Qualified Upgrade Pricing
Upgrade eligibility will be determined based on standard upgrade eligibility rules. Customers must be upgrade eligible to receive the qualified upgrade pricing. However, not all customers will be qualified upgrades. Rogers has not determined the price of the 3G device for non-qualified upgrades.

All customers will be required to sign a 3-year agreement. There will not be a "no commitment" price or a 2-year agreement for the iPhone 3G.

Activation Process
The new 3G device will be activated in store in Rogers, Fido and Apple stores. Customers must accept Rogers and Apple terms of service, sign a 3-year agreement, and select the data plan for the iPhone 3G before leaving the store. A short tether process to unbrick the 3G device will be performed in all Rogers and Fido stores (tether cords will be provided). Apple stores will also perform this tether process, however in the event that a customer's device is not tethered in the Apple store, their device will be inoperable until they get home and tether through iTunes. Prepaid will not be allowed on the iPhone 3G device.

RAC tools, including TOE and Salescentral have been modified to allow agents to enter customer's information, select rate plans and data plans, device price (if applicable) and output a document that will allow store reps to quickly access the customer's information and save time for data entry in the activation process.

Compensation
Because the 3G device will only be activated in store, compensation for the 3G device will be BAU. RAC reps will receive compensation for upgrades and new activations with a 3-year agreement.

Purchase Limit
The device purchase limit will be three (3) per customer for iPhone 3G in Rogers and Fido stores.

Direct Fulfillment
The DFU tool will be available at launch at RAC for iPhone 3Gs. Customers will be required to pay for the device when the order is placed and the phone will be shipped to the store in the customer's name for pickup.

Return Policy
The return policy for Fido iPhone 3G is changing from 15 days to 30 days for both Apple and Fido stores. The 30-day Rogers grace period will remain unchanged with the exception of no limits being imposed for voice or data usage.

To cancel service within the first 30 days, the customer must return their equipment to the place of purchase (no exceptions).
If the customer cancels service after 30 days, they will be charged the ECF and DECF. The customer is not required to return the device to cancel after 30 days.

Merchandising/Marketing

3G demos will be pulled from stock when they arrive following launch process for display devices.
Video loop content will be pushed to stores when it is available.
The following merchandising elements will be in stores for launch:

Rate brochure and display rate card
22 x 28 poster
Window banner

Training

Device training, including features and functionality, will be available via Library and Fidoversity by 6/30.
Training for all representatives will begin no later than 7/1.
Launch preparedness training, including last minute details, will be conducted the week of launch (if needed) by team leaders.
Communications/Library
All iPhone-related communications, inclusive of training announcements, will be posted to Library. Search on keyword "iPhone 3G" to locate.

Launch Plans
Support logistics for launch day will be available:

Letters will be sent to all landlords under VP/GM signature for advance notice of store hours, crowds expected, possible parking issues, etc.
Security will be provided for locations requesting armed police or unarmed, uniformed guards.
Manager checklists will be provided to support managers to set expectations and help them be prepared to complete all required actions.
Documents will be posted on TGP to let managers know when to expect delivery of launch support materials.
Job descriptions for key launch day functions will be provided for: Back Office Manager, Crowd Manager, Greeter, Product Demonstrator, and Security Support.

***Confidential Rogers Information. For Internal Distribution Only.***

Photo by ryanomft on Flickr