toronto raptors slogan

The Toronto Raptors just got a new slogan

The Toronto Raptors have a new battle cry for the 2017/2018 season. 

Surely inspired by the popular (and semi-controversial) t-shirt slogan "Toronto vs. Everybody," the new Raptors tagline is more combative than the still popular "We the North" battle cry.

“North Over Everything.”

Not everyone loves the new addition to the Raptors branding, though.

Some criticism seems to be based on the idea that “We the North” is  inclusive (and thus deemed very Canadian), whereas “North Over Everything” implies superiority over those “beneath” us.

The Raptors have shaken up their team roster as of late, and are hoping the new slogan will fit an equally new image as the season gets under way with their home opener tonight.

Perhaps the slogan will ring true, and the Raptors truly will place superior to the other teams. We’ll have to wait and see. Until then, “We the North” will probably hold onto its crown despite its new sibling.

Lead photo by

Toronto Raptors' Twitter


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