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Sports & Play

What do you think of this redesigned Blue Jays logo?

Posted by Derek Flack / November 18, 2013

Toronto Blue Jay LogoThe Blue Jays might be enjoying the off season right now (with the exception perhaps of GM Alex Anthopoulos, who's dealing with trade rumours galore), but that hasn't stopped a few local designers from re-imagining the team's logo. We've posted about a new-look Jays logo before, but that version sought to make minor improvements to the existing team iconography rather than wholesale changes. This version, on the other hand, goes for broke. The work of Steve Preisman, Jason Yurichuk and Patrick Lo, the above effort takes inspiration from Preisman's three favourite Major League Baseball logos in the form of the Detroit Tigers (circa mid '90s), the Oakland As and the St. Louis Cardinals. Traditionalists might not love the prominence of the J in this mock redesign, but it 's definitely catching.

The Jays aren't about to make a change (they released their current logo just two years ago), so this exercise is just for fun. But what do you think of the redesign? The designers hope to make hats with this logo eventually. Would you buy one?

Toronto Blue Jay logoCanada Day Edition

Toronto Blue Jay logoCMYK on colour background



MN / November 18, 2013 at 01:50 pm
Blue Jays suck and so does their logo.
Saddle Up ! / November 18, 2013 at 02:00 pm
Pretty awful.
Paul / November 18, 2013 at 02:12 pm
They've just changed the logo - harkening back to the old days. Leave it as is
gr1 / November 18, 2013 at 02:17 pm
why don't you just have a link to on your site navigation if you're going to reuse all their content?
G / November 18, 2013 at 02:26 pm
New logo has been really popular, despite the team sucking

No need for a new look
G / November 18, 2013 at 02:26 pm
Raptors have stated they are going to redesign their look. Would like to see something around that
jacob / November 18, 2013 at 02:27 pm
Nice piece of art, terrible logo.
Derek replying to a comment from gr1 / November 18, 2013 at 02:43 pm
The creator of the logo contacted us directly. And, with respect, you don't understand how Reddit works.
Sean / November 18, 2013 at 02:45 pm
If it ain't broke, don't fix it.

Is it supposed to fill the Skydome or boost morale of the awful players?
Bubba / November 18, 2013 at 02:50 pm
This is fucking dope.
Jad / November 18, 2013 at 02:51 pm
I think this is far better than the current logo. I love it. I'd buy a hat.
Denis / November 18, 2013 at 02:55 pm
This is an awesome redesign. They may not need a new logo anytime soon but this is solid work. Nicely done!
Alessandra / November 18, 2013 at 02:58 pm
This is horrible.
Leave the Blue Jays Logo alone....

Im glad this was just for fun.... i hope to never see this on a jays hat...ever.

Drew / November 18, 2013 at 03:17 pm
Looks amazing!! So cool!! Where do I buy it!?
blake / November 18, 2013 at 03:18 pm
Pretty dope. I'd rock it.
Adam / November 18, 2013 at 03:31 pm
The one things about baseball is it's very much rooted in Canadian history (and our city). This approach, thought not everyone's favourite, definitely speaks to the nostalgia of the game, and our team.

I'd wear the hat, the t-shirt and hang it on my wall.

Also - brands that introduce new iterations to their logo generally are trying to reach new people. You'll always have people that are all about the original. Given how design is such a huge part of culture - it's another way for the team to be relevant to a different audience.

frankooo / November 18, 2013 at 03:31 pm
either way they suck
Drew replying to a comment from Adam / November 18, 2013 at 03:35 pm
Great point!
Terren / November 18, 2013 at 03:55 pm
They should be spending their money in getting injury free players, not rebranding and changing their logo.

I love the Jays, but right now they suck. They should get rid of Bautista, The guy spends most of the season injured and we he's actually playing doesn't actually do much for the team. They are just keeping him for his endorsement deals. I don't care what logo they wear, I just want them to be a winning team.
Stu / November 18, 2013 at 04:09 pm
Isn't J's possessive? Should ditch the '. The maple leaf looks OK in the second pic though.

Still, I like the current retro-inspired logo.
gr1 replying to a comment from Derek / November 18, 2013 at 04:12 pm
Cool speculation, Derek. Please, regale me with the fascinating details on how Reddit works.
Dave / November 18, 2013 at 04:18 pm
The Blue Jay is awesome but what is up with the lettering?
cobyrne / November 18, 2013 at 04:22 pm
It's a nice attempt. But I like it less than the (very popular) current logo. It's technically inferior that logo too. It won't scale as well and there's too much contrast in detail between the J and the illustration of the blue jay.

I do like that it banishes the maple leaf to only the Canada Day version though.
Nope / November 18, 2013 at 04:40 pm
This looks pretty bad. The only thing the Jays having going for them is their current logo
Jack / November 18, 2013 at 04:44 pm
Not to be rude, but what the f*ck?!?
Rich / November 18, 2013 at 05:13 pm
Well, the fact that there is an improperly placed apostrophe sort of discredits its value.
Urbane / November 18, 2013 at 05:36 pm
Bird J Jays?? Blue Jay Js? Bunch of idiots. Don't fix it if it aint broke. Got that you miserable bunch of weenies?
nat / November 18, 2013 at 05:37 pm
I dig it! They gotta ditch that apostrophe though.
sean / November 18, 2013 at 06:44 pm
This is even worse than the idiotic logo they just ditched.
You don't see the Yankees,Tigers,Red Sox or even the Cubs messing with their logos do you? They stick with the classic logo they won 2 world series with. Full Stop.
MG / November 18, 2013 at 08:33 pm
The bird's posing like it's Betty Grable!
Bill / November 18, 2013 at 09:58 pm
Vast improvement. Very nice.
Water into beer / November 19, 2013 at 07:57 am
Christ! This looks like an embroidered doily on my grandmother's armchair. Talk about a lame attempt at form over function...what this team needs is another solid starter and a productive 2nd. baseman, not some rococo makeover. Sheesh!
valerieinto / November 19, 2013 at 10:16 am
Hipster logo!
Pat / November 19, 2013 at 11:04 am
J's? I thought they were the 'Blue Jays' the marketing department is destroying what was a great brand for a great franchise and replacing it with graphics that resemble a Drake album cover.
tracy / November 19, 2013 at 11:41 am
I love the one they already have!! OLD SCHOOL all the way!!
Gregory / November 19, 2013 at 12:03 pm
No way. There is just way too much detail in those feathers, and the J's looks really immature and kind of hip-hoppish. Huge thumbs down from this half decent graphic designer!
Stefa / November 20, 2013 at 09:36 am
Loving all the people on here who aren't designers making comments like this logo actually is going to replace the currently Blue Jay's logo.

Obviously people don't know how to read, it says "this mock redesign", meaning it's just for fun.
Adrian / November 24, 2013 at 02:43 pm
No offense to the ladies but these new logos are far too feminine.
Billy / November 25, 2013 at 05:21 pm
Weak sauce
Dan replying to a comment from Rich / December 2, 2013 at 12:09 am

The apostrophe has three uses:

To form possessives of nouns
To show the omission of letters
To indicate certain plurals of lowercase letters

The apostrophe in this case, is serving the second use.
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