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Paint bombs and running combine at Color Me Rad

Posted by Amanda Cupido / June 24, 2013

Colour me Rad runningColor Me Rad is changing the face of running. Literally. The 5k race has participants show up wearing all white and get blasted with colour after every kilometre. I was worried that the colour explosions would feel like paintball pellets, which, in the past, have scarred me both physically and mentally. Luckily, it was not even comparable. The blasts came from coloured powder and water. It gets everywhere (including in your mouth) but is made from food colouring and doesn't hurt one bit.

Just in case, they were sure to provide protective gear... that being, a pair of neon sunglasses. Not only did they look awesome, but they prevented the colour from getting in your eyes.

Colour me Rad runningGretchen Williard is the spokesperson for Color Me Rad and said the event was inspired by holi festivals in India where colour packs are used during the ceremony. "We wanted to combine the celebratory atmosphere with running," she said. "Running can we really serious but it's nice to have a race that's not about competition."

And it wasn't.

Any true runner might be annoyed with the pace of the event. No one was timed and there were no winners, let alone prizes. As someone who doesn't call themselves a "runner," I found the event to be quite enjoyable.

Colour me Rad runningSome people signed up as a family and brought young kids in strollers. Others came with a huge group of friends and took selfies after ever colour station.

The race flew by, even though I stopped to walk several times throughout. At the end, every runner gets a colour pack of their own. We were instructed to gather in front of the stage and burst our packs all at the same time. The MC counted down and before we knew it, we were all engulfed in a cloud of colourful smoke. It was awesome.

Colour me Rad runningThe inaugural Color Me Rad race circuit included 36 locations across the United States last year. This year, they hosted over 90 events and plan to come back with even more next summer.

This year's race took place at Downsview Park. Proceeds went to Big Brothers and Big Sisters of Toronto.

Additional Photos

Colour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningColour me Rad runningPhotos by Tom Ryaboi

Discussion

13 Comments

Irina / June 24, 2013 at 01:26 pm
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cool photos) everyone looks so happy)))
Laur / June 24, 2013 at 01:46 pm
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Fun Photos! Hope the colour dust didn't get into your gear.
Fig / June 24, 2013 at 02:15 pm
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I drove by Downsview station and I was impressed with the number of shuttle buses that the race organizers had moving the runners between the station and the race start.
Gimp / June 24, 2013 at 04:15 pm
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It's holi not holy you gimp
Dylan / June 24, 2013 at 04:15 pm
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Just like the Indian festival Holi. Great to see different cultures remixing life!
Jo / June 24, 2013 at 04:21 pm
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The name of the festival in India is "Holi" not "holy festivals in India where colour packs are used during the ceremony."
Cheryl / June 24, 2013 at 04:49 pm
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Not sure if I'd want to be breathing in all that pigment
cudder / June 25, 2013 at 04:21 pm
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White people i swear.....
rek / June 26, 2013 at 11:11 am
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It's a shame they couldn't spell the name of the event the correct way.
FYI replying to a comment from rek / June 26, 2013 at 11:55 am
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That's the way the event name is spelled, duh. http://www.colormerad.com/blog/
gr1 / June 30, 2013 at 02:22 pm
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this whole thing is a photo op. everyone was chugging redbull and walking the 5k. i even saw a group of bros who cut the course to save like 600m. the colour stations are sparse, the eurotrance shit they played was horrid. 0/10 would not run again.
Lola replying to a comment from gr1 / August 28, 2013 at 02:09 pm
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That's a double negative...if you didn't like it, it would be 10/10 would not run again...or 0/10 would run again.

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