New Blue Jays Logo Toronto

What do you think of the new Toronto Blue Jays logo?

What's old is new again when it comes to the updated Toronto Blue Jays logo, which is being unveiled today (but has been leaked all over the place). I'm not much of a baseball fan, but stuff like this does interest me in terms of design. While people will inevitably say that the new logo is basically the same as the one the team originally wore in 1977 (and kept until 1996), there are a few differences worth noting.

The font is different, the colours are darker, and the blue jay itself is more angular. One might ask what's the point of crafting something so close the original — why not just revert to the vintage version altogether? — but for my money the subtle changes do help to keep it from looking too dated. That light blue sends me on a nostalgia trip to the 1980s when I was forced to go down to Exhibition Stadium with my Boy Scouts crew. Yuck.

What do you think of the update? Oh, and here's the origina logo, for the record.

Old Blue Jays Logo

Update (12:15pm):

Apparently not everyone's a fan. As per the first comment below, here's a rather thoroughgoing critique of the new logo, right down to the stitching on the ball. Thoughts on this critique?

Blue Jays Logo




Join the conversation Load comments

Latest in Sports & Play

The top 5 summer day trips from Toronto

10 stores to buy camping gear and equipment in Toronto

The top 5 hidden parks and gardens in Toronto

This wilderness pod resort is two hours from Toronto

Towering industrial site is an explorer's paradise two hours from Toronto

Toronto is about to be taken over by Harry Potter parties

21 weird and quirky attractions in Ontario

The Hogwarts Express will be hitting the rails near Toronto