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Yeh! Frozen Yogurt

Posted by Robyn Urback / Listed on September 9, 2012 / review policy

yeh frozen yogurt torontoYeh! Frozen Yogurt has opened its first store in Toronto after a summer of anticipation. And it's not just its punctuation that signals the excitement; the shop is absolutely swarming when I stop by for a peek.

yeh frozen yogurt torontoI say first Toronto store because Yeh! is actually a Montreal business, started by design-focused couple Jean-Daniel Nadeau and Grace Yeh. The duo picked up on the trend while visiting California (naturally) and decided to bring their own spin on self-serve froyo back home to Montreal in 2008.

yeh frozen yogurt torontoThe store on Bayview just south of Eglinton opened just over a week ago, and was brought to Toronto by Sha Li, who previously lived in Montreal. "I visited the store a lot when I was at McGill," she tells me as we chat by one of the back tables. "And I knew I wanted to bring Yeh! here to Toronto."

yeh frozen yogurt torontoYeh!, of course, is not Toronto's first foray into self-serve froyo, nor does it represent an area monopoly in terms of iced desserts with Hollywood Gelato right across the street. But it does strike me as one of the most kid-friendly of the lot.

There's plenty of room around the toppings bar and tables to wheel in a stroller or two, nevermind the cartoons playing on the flat screen TV and child-sized set of tables and chairs. And best of all — two immense hot pink bean bag chairs, though I can't imagine what they might look like after a few chocolate yogurt spills.

yeh frozen yogurt torontoFor now, the shop is pristine as can be, with a black-and-hot-pink colour palette and 10 froyo flavours ready for the pull. I'm told that the entire lineup hovers somewhere around 40, with some varieties (original, double chocolate, strawberry sorbet) staying constant while others (Greek yogurt, NY cheesecake, blueberry) will be on rotation.

The shop's kitchen is onsite, mixing fresh blueberries, mangos, chocolate, and other ingredients with skim milk and powder bases. Yeh! prices its yogurt at $0.55 per ounce.

yeh frozen yogurt torontoI sample a couple of the flavours, starting with the Greek yogurt and honey (which I've never seen in another Toronto froyo joint). The first taste is definitely authentic "Greek yogurt" with the honey quickly kicking in to give the yogurt some sweetness.

It's a tad icy, but the flavour is delicious. I also sample the double chocolate, which simply comes across as chocolate ice cream — an ideal taste for chocolate froyo.

yeh frozen yogurt torontoThe toppings also represent one of the more impressive spreads I've seen in the city. I count at least four cereals including Froot Loops, Frosted Flakes, Cinnamon Toast Crunch, and Lucky Charms (sadly, I don't think you're allowed to just pick out the marshmallows); chocolate-covered everything including pretzels, nuts, and raisins; and a good variety of fresh fruits such as blueberries, cantaloupe, kiwi, and watermelon.

yeh frozen yogurt torontoYeh! Frozen Yogurt also offers coffee and crepes, and, yes, cartoons can be switched off upon customer request.

Photos by Gloria Nieto

Discussion

14 Comments

lol / September 9, 2012 at 10:41 am
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all these froyo places serve the EXACT same thing at the EXACT same price...
Fro ya / September 9, 2012 at 01:39 pm
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I still like Gurts on Roncy the best. Not as corporate looking, but better selection and seems more fresh / flavourful.

Better than another Tim's!
J / September 9, 2012 at 04:33 pm
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I used to live around the corner of the first Yeh in Montreal.

As to why they would open @ bayview, leaves a ? over my head. Absolutely wrong location.

froz Yog enthusiasts don't believe me when I say Yeh above all.

MrsPotato / September 9, 2012 at 11:10 pm
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Is it just me, but MORE frozen yogurt?

it's so boring. and it's so over-done.
how to get laid in college / September 10, 2012 at 05:30 am
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excellent issues altogether, you simply gained a new reader.
What would you recommend about your submit that you made a few days ago?
Any positive?
TJ / September 10, 2012 at 08:53 am
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These places are the same thing with different decor. Its tasty but personally, I think its pretty nuts when you have a frozen yogurt with some toppings which cost about $7-8.
Shoulds replying to a comment from lol / September 10, 2012 at 10:56 am
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It must be like Chinese food restaurants - all's same with a slight difference in its name.
KK / September 13, 2012 at 02:31 pm
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Wow. What a great looking store. Yeh yogurt is so tasty. Very different flavors from other frozen yogurt places.
I would definitely recommend people to stop by here. It’s such a nice place for kids too
Tim&Ashley / September 13, 2012 at 02:46 pm
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We came to this Yeh location with our children. They absolutely LOVED it!! we could barely get them to leave the store.

Excellent store, delicious yogurt (a lot tastier and fresher then other frozen yogurt stores). We will definitely be coming back to this store many times in the future!!
DAY LATE AND A DOLLAR SHORT / September 14, 2012 at 04:54 pm
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THANKS FOR COMING OUT YEH.
UNFORTUNATELY 2010 CALLED AND THEY WANT THEIR FAD BACK.

Yet another example of some tool being a Day Late and a Dollar Short.

No wonder 80% of restaurants fail.
Matt replying to a comment from DAY LATE AND A DOLLAR SHORT / September 17, 2012 at 10:42 am
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LOL what does that even mean?? This store was very nice and I enjoyed my first visit there this weekend. I dont feel its "2010" and I dont think the other large crowds of people in there at the time did either.

Great store, looked very nice compared to the other self serve frozen yogurt stores Ive been to and the coffee was also excellent! Good job Yeh and I wouldnt worry about losers like this saying anything negative!
Doris / October 30, 2012 at 12:26 am
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Best Froyo in the town!!!!.........
bob / May 13, 2013 at 09:42 am
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So , I work at Yeh! and its a lot of fun. The family environment is always enjoyable and there is never a dull queit moment in which we are not refilling one of the machines that has run out.
Made with fresh milk, powder base, powder (milk base) flavoring, yogurt and a little blend before placed in the machine its sure to be a fresh summer delight for anyone.
Also, be sure to try your yougurt blended when at the cash !
Paul / November 25, 2013 at 02:42 am
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Your store looks fantastic. Love the bright pink, maybe because I love strawberry frozen yogurt.

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