You can now go to raves at Poutineville
Poutineville may seem like an unlikely destination for a party, until you remember it used to be Annex Live and Measure. And for the next few weeks, this poutine palace at 296 Bruswick Ave. will become Salon Électroma, Toronto's latest nightlife destination.
Trevor Steinberg, who runs Acid Reign Productions, is the mastermind behind this transformation. He also works as a cook at Poutineville. "I sent in a business proposal to the owner and kind of offered to make it into a venue one night a week," he says.
Last weekend marked Salon Électroma's sold-out debut and round two is this Saturday night from 10 p.m. until 4 a.m.
Steinberg, who used to have a DJ residency at Velvet Underground (before it closed and reopened), has been throwing parties for years. For Salon Électroma, he's been reaching out to various local promoters and production groups to bring in a diverse range of DJs and producers for each event.
Tonight will focus mainly on drum and bass and turntablism; Field Trip Designs is bringing in JFB from Brighton, U.K. as the headliner. The next two weeks will be centred around trance and electronic-house music, respectively.
Right now, however Salon Électroma is open on a trial basis, but Steinberg has events planned until the end of March. Hopefully, these parties will return for good.
And if you are craving poutine on a Salon Électroma night, the kitchen is still open for takeout.