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Music

The LCBO now has its own party anthem

Posted by Natalia Manzocco / June 10, 2014

lcbo song torontoGiven that it's the source of the liquor fueling all of Ontario's parties, it's high time the LCBO had a rap anthem honouring it for the cradle of debauchery it truly is. Now, three of the city's goofiest hip-hop artists - SidePonyNation, Whyte Wine and Sean Ward, have teamed up to create a rap tribute to our beloved provincial liquor repository, which comes with its own low, low-budget (most of which was probably spent on cans of Palm Bay) video and "YMCA"-style choreography.

The lyrics reflect the full LCBO experience: Being flattered when the casher asks for your ID, collecting Air Miles, being really excited by extended holiday hours, and, of course, assembling Caesars while hung over the next day. I personally reject Ward's notion that "for the girls, it's Alize and Bacardi", but am simultaneously relieved someone aside from my mom calls it "the lick-bo".

In the middle of the shout-outs to Schlitz malt liquor, though, a beautiful point is made: Rich or poor, young or old, Veuve or Lakeport - we all buy our sauce at the LCBO. It's our province's great equalizer. I'm going to feel incredibly at one with my fellow man next time I go to the LC for a six-pack of McAuslan Apricot Wheat, and in the meantime, I'm going to slot this it onto my Toronto comedy-rap summer fun mix, right next to "My D*ck".

Photo via YouTube.

Discussion

55 Comments

SeeDubs / June 10, 2014 at 02:50 pm
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Awesome!
Bobo / June 10, 2014 at 03:02 pm
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Privatize it immediately. Nonsensical to buy consumer goods from the government.
Jay / June 10, 2014 at 03:15 pm
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Welp. Definitely gonna need a drink after watching that shit.
Nick / June 10, 2014 at 03:18 pm
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This is the worst song Ive heard in a long time. Shame on you for encouraging this, BlogTO
laura / June 10, 2014 at 03:20 pm
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that jordan guy on the bike really stole the show!
T / June 10, 2014 at 03:24 pm
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Sean Ward is an egotistical douchebag.
a concerned citizen / June 10, 2014 at 03:27 pm
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shame on you blog TO. you need better quality control. this is the worst parody video i've seen in my entire life.
Alexander replying to a comment from T / June 10, 2014 at 03:32 pm
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Totally. Sean Ward is utterly useless.
mike in parkdale / June 10, 2014 at 03:52 pm
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Other than the Ontario - A place to Grow sample at the top, this is some horrible nonsense.
Noah / June 10, 2014 at 03:55 pm
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I feel like they forgot to put the jokes in.
Tori / June 10, 2014 at 03:58 pm
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Awesome Love it! If the LCBO can advertise, hopefully we can open up the gates for others to more aggressively advertise Alcohol and Cigarettes on TV adverting again.
Bill / June 10, 2014 at 03:59 pm
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Ok so the government has quite the advertising budget.

Advertise Alchol
then
Advertise against drunk driving
then
Advertise about the dangers of additions
then
Advertise about addiction recovery

Fords our Boy! / June 10, 2014 at 04:01 pm
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The only way the LCBO would have a good commercial is if they featured Rob Ford in it about redemption and drinking responsibly.
Melinda B! / June 10, 2014 at 04:09 pm
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This song is fun! Wish Sean ward wasn't in it though. Those girls don't need him.
Mike / June 10, 2014 at 04:25 pm
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That was so brutal. The song sucked, the "jokes" weren't funny... looked like something you'd see as a grade 10 high school project.

Complete garbage. Expect better posting from blogTO
not having it / June 10, 2014 at 04:29 pm
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Where are the jokes? If this is serious then its seriously lame

nb / June 10, 2014 at 04:32 pm
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this is really, really bad

Educated Hick / June 10, 2014 at 04:41 pm
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No wonder Toronto music sucks so badly...a bunch of 20 somethings in a perpetual state of adolescence who's creative pinnacle is a song about a store they'll likely be working at in 5 years when their parents' trust funds are depleted.
Weak / June 10, 2014 at 05:00 pm
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Weak
Chris! / June 10, 2014 at 05:07 pm
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This shit is terrible.
John / June 10, 2014 at 05:15 pm
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Serious people ... it is not supposed to be taken seriously. Just some kids having fun.

Do you remember how to have fun or are you just all critics?
mike / June 10, 2014 at 05:46 pm
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LCBO...the only reason to drive cross country for a 6 pack. Helluva lot better then the stores we have here in Alberta.....
Liam / June 10, 2014 at 06:05 pm
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The LCBO neither commissioned not endorsed this. It's purely for fun. Relax, people.
Mad Hatter / June 10, 2014 at 06:36 pm
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Sean Ward's face and fake accent really annoys me. Everything about this is atrocious
LCBOfan / June 10, 2014 at 08:25 pm
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This is the worst. Shame on Blog TO. How about promoting the election or encouraging their young audience to vote this week at their locals? No, how about let's pour some water out of a Canadian Club bottle and flash guns in our 'rap' video. I will pour a whole bottle of Australian white wine of this goofball's head if I see him in an LCBO. And he better not move an inch while I do it.
Guy Smiley / June 10, 2014 at 08:58 pm
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I'm pretty confident these guys think this is a good song.
Best Commenter of Champion Status / June 10, 2014 at 09:57 pm
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More comments ts! These guys are shit. That guy with the face... My comments! Liquor, beer, steer clear of this video. I watch to Comment but only to comment. COMMENTS!!!!
ashley / June 10, 2014 at 10:00 pm
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It's very obvious that someone with a vendetta agains this Sean Ward guy is spamming the comments. You're as transparent as a Bacardi bottle.
StraightUP / June 10, 2014 at 10:04 pm
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LCB OHHHHHH Y'ALL, Get LAID y;all!!!
Give it, got it, you always would,
the rhymes I curse you wish you would
Sean replying to a comment from T / June 10, 2014 at 10:32 pm
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I would love to see your data.
woot / June 10, 2014 at 10:53 pm
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pretty terrible, but also great!
Discover / June 10, 2014 at 11:16 pm
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Sean Ward is a sex god!!
Opensource1111 / June 10, 2014 at 11:35 pm
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Never heard of the Sean guy. I bet the idea for this video sounded really funny when the writers conceived it while they were high. Things often seem funnier then.
south / June 11, 2014 at 12:42 am
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LCBO AND all .ca STORES got u all jacked up in Canada!!!!
A handle of "cheap" made in Canada, "Polar ICE" is 57CA$ in Nova Scotia.. IN USA it is 18.99 SUCKA!!! eat that Tax :)
Cheapest handle unusually go 14.99 LOL
Rachel / June 11, 2014 at 03:14 am
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The comments on BlogTO are always unintentionally hilarious. Wish people felt this strongly about shit that actually mattered.
Dave / June 11, 2014 at 05:19 am
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Hot chicks getting booze poured on them. Yes please!!!! I wish my LCBO had this kind of party going on in it.
Drew / June 11, 2014 at 08:12 am
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Sean Ward is clearly a comedian.

http://seanward.net

www.youtube.com/user/TheSeanWardShow


mike in parkdale / June 11, 2014 at 09:18 am
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wait.... there was a comedian involved with the production of this song/video?

I fail to see any proof of that.
Nancy Dempster replying to a comment from Fords our Boy! / June 11, 2014 at 10:39 am
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Hello

I was is Training for the LCBO many years ago, my mother passed away and I left my job to be with my dad. I cannot believe that they have stooped this low to have some kind of fools singing and dancing in Liquor Stores!!!!
MB / June 11, 2014 at 11:01 am
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Whiney fucking haters all over the Blog TO board...what a shocker. Learn to have a fucking laugh every once in a while you square, uptight, miserable pricks. This video is lighthearted and funny. When's the last time you did something creative you non-contributing, dickless, hipster fuck!? JEEZUS, lighten the fuck up!
Lisa / June 11, 2014 at 12:39 pm
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That shake weight tho
Pointless / June 11, 2014 at 04:47 pm
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This was impressively pathetic. Not even one line is remotely funny. Nor creative. Nor tasteful. Sean Ward is insufferable and makes me want to rip off my own arm so I have something to throw at him. The rest of the posse isn't much better either. They all look like a bunch of wannabe hipsters who shop at Urban Outfitters and have no clue what's actually cool. Not funny, not fun, not creative, not cool, just wackness on top of wacknees. A complete shit fuck stack.

BlogTO, stick to posting about restaurants, events, and city news we care about. This shit is garbage.
raymi / June 11, 2014 at 04:51 pm
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Sean Ward is the man!
Vik replying to a comment from Bill / June 11, 2014 at 06:54 pm
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very good point my man! this is the hilarity and hypocrisy of our government, sadly... I do love a drink but it can be so detrimental, while marijuana with so many benefits and almost no downside is shunned by the Feds. What a joke this system is.
Whyte Wyne replying to a comment from Educated Hick / June 11, 2014 at 07:37 pm
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#TRUST FUND MONEY

Can't see the haters through my $100.00 VISION

http://whytewyne.tumblr.com/image/88517845347

Seriously thinking about applying to the LCBO though.
Can you help me update my resume? Trust Funds are running low from all the Palm Bay consumption.
Whyte Wyne replying to a comment from Lisa / June 11, 2014 at 07:39 pm
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SHAKE WEIGHTS ALL DAY EVERYDAY! @tacago @lymoffat
D / June 11, 2014 at 07:44 pm
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BlogTO, what were you thinking? Absolutely terrible.
Whyte Wyne replying to a comment from Nancy Dempster / June 11, 2014 at 07:45 pm
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All kinda fools up in da LCBO!
Wes / June 11, 2014 at 08:14 pm
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I couldn't take more than 10 secs. It's really terrible, pls hide it away
sir roses of the liver replying to a comment from Bobo / June 11, 2014 at 10:04 pm
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privatize it you'd pay more dummy
music to my ears / June 12, 2014 at 01:10 am
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Until You can Come Up With Something Better Or Funnier, Maybe You Have Nothing To Say? Haters Gonna Hate. Lighten Up all You jealous Peeps
fooley / June 12, 2014 at 01:16 am
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theres a debbie downer in every crowd isn't there? Aint nobody can catch a break or have a little bit of fun these days wihout some ya hoo trying to make them feel two feet tall. I hope people dont talk about you the way your talking about them. TOTAL DISRESPECT.
Glen / June 12, 2014 at 11:59 am
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@ Uneducated Hick:
Toronto's music scene not only doesn't "suck" as you so poetically put it, it is on fire. Try visiting Toronto some day and you will find out, because there is no way you could not know it if you actually lived here.
Lick Bo / June 13, 2014 at 01:02 am
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I am very curious; who paid for this video? Is it private or was it funded by LCBO?
Sean replying to a comment from Lick Bo / June 16, 2014 at 09:53 am
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The LCBO paid us one point five million dollars.

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