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Music

A brief history of the Mod Club Theatre

Posted by Guest Contributor / November 19, 2012

toronto mod club historyThe Mod Club Theatre has become a staple venue in Little Italy over the past ten years. As a 600 person capacity space, it's been a coveted spot for countless nights of parties, concerts, live shows, drinking and joyful celebration. It initially had a focus on British acts from Amy Winehouse to Muse and New Order, but has since become a catch-all for a wide variety of musical acts.

Early days (1999 - Pre-Theatre)

What some may have forgotten is that the Mod Club, the brain child of Mark Holmes aka DJ MRK, of Can-Rock band Platinum Blonde, actually began as a weekly Wednesday club night at the Lava Lounge (now the location of modern furniture store, Structube). The venue was a perfect fit since it was already decked out with groovy '60s art and an accessible College and Bathurst location. Holmes supplied the music (Motown, Northern Soul, The Kinks, Small Faces, classic R&B) and cut-and-paste videos he put together himself on two VCRs.

"It was a very good time for British music. Bands like Blur and Oasis were at an all-time high, and Toronto was always very receptive to British culture. I thought why not start a night going back to its roots?" Holmes told us.

"I wasn't around to appreciate the '60s but I saw Casino Royale, the James Bond spoof, as a kid and it was one of the most influential films I ever watched. It had all the glamour I loved, and even from that age I thought, how on earth do I achieve that?" Somehow he did, and the night quickly took off, generating line-ups of birds in miniskirts and chaps in skinny suits that sometimes stretched around the block through all forms of weather, even knee-deep in blizzards.

2000-2001

The night expanded to Wednesdays at Lava Lounge and Saturdays at the Revival to accommodate the growing fan base. One night, Revival was slapped with an over-capacity charge which sent Mark scrambling for a replacement venue, as the show must go on.

Across the street was a massive pool hall that had a brief stint as a nightclub named Allure but the neighborhood complained about sound violations and it was quickly shut down. Prior to that, it was a community center of sorts, which explains how it acquired its stage. "I checked it out and it had this beautiful stage and balcony.

I was thinking, what on earth are they doing with this place?" Aside from a (literally) smoking sound system, the party was a success and Mark knew he had to have the space for his own -- but the timing just wasn't right. He kept the night going at Revival for two and a half more years before making the jump across the pond, er, street.

2002

The new venue was dubbed the Mod Club Theatre, to avoid further confusion, but continued to run his Mod Club Saturday nights at both clubs--directly across the street from each other--until Revival decided to take back their primary night. "I wanted to make a place that was glorious--where you could feel comfy, cozy and not have chewing gum stuck to the seat of your trousers. A place that had lights like a real concert."

toronto mod club history2004

It took some time to convince promoters and agents that the Mod Club was not a threat, but an ally to house their bookings. One of early shows brought in by 102.1 The Edge's, 'The Next Big Thing' concert series with Muse was a historic event for the establishment which cemented years of industry stardom for the venue. Muse still holds their after-parties at the club whenever they are in town, regardless of the show venue. They even flew in one Halloween from Chicago, just to party.

2006

Holmes booked Keane (pre-platinum album status) and paid out of pocket to fly them over for the show. In short, The Mod Club Theatre became something of a Toronto institution, much like New York's CBGB or The Marquis.

2007-2008

Thursday nights at the Mod Club went live to air with "Mod Club Thursdays," and Holmes claims to have started the global indie-dance-rock trend with his nights. He was justifiably irked when new music programmers stepped in and yanked his night, citing various reasons, such as demographic rescheduling.

2011

The Mod Club Theatre is tickled pink by Londoner Sir Richard Branson's Virgin Mobile sponsorship, making it a great match for their party lifestyle advertising. The age of the Virgin Mobile Mod Club Theatre begins here. The club remains a cross-generational venue that appeals to a wide demographic.

2012

The Mod Club celebrated its 10th anniversary with a renovated upper 'Loft' space and reinforced soundproofing. Holmes also declares war on pop music. "Our mission is to stop the sickly sweet tooth rotting music. Music is in desperate need of a kick in the ass--it's an embarrassment. I look at our fans as the reserve. We need to rally together and show this city that we aren't going to listen to just those five pop stars and what ever comes out of their recording companies. The Mod Club has always been revolution headquarters and will remain revolution headquarters for many years to come."

Writing by Jesse Ship. Photos by igormazic and Roger Cullman in the blogTO Flickr pool

Discussion

12 Comments

Brown / November 19, 2012 at 09:54 am
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I hope this "re-enforced soundproofing" includes shutting down the club downstairs. Their bass-beats often overpower whichever band is performing upstairs.
Liberty Villain / November 19, 2012 at 10:36 am
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MRK needs to bring the venue back to it's early days with the tunes. The crowd really went downhill when all the music focused on all the electronic, bass-heavy "UK underground" rather than the proper classic Mod music from the Lava days. Lava Wednesdays still is/was my favourite night out at a bar.
Mr Kanyo / November 19, 2012 at 11:04 am
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Nice Nitzer Ebb pic!
poops / November 19, 2012 at 01:21 pm
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The mod club is a terrible venue with no respect for music.
Rob / November 19, 2012 at 01:33 pm
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Always thought this was one of the best live venues in the city with a fantastic sound system, particularly if you're actually playing on stage (even if you have no business being there like my band http://www.youtube.com/watch?v=un4KOFrgNAg LOL..).

I never did understand though the choice of music that gets played on Sat nights...might as well have been any other house/electronic club in the city...nothing British or Mod about it. The crowd reflected the music...pure douchery.
steve / November 19, 2012 at 01:58 pm
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The Lava Lounge on College is now Structube furniture store. Andy's Poolhall used to be the Clearspot. I worked at Lava from 97-99. The mod club started in 98 and was a great alternative to the burgeoning douche crowd that was infiltrating College at the time. The semi psychedelia/northern soul sound was popular at that time not only at Lava, but also places like the Lion Club and other divey places in Kensington. I'm surprised they have kept the Mod Club name
Justin / November 19, 2012 at 02:26 pm
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Revival is the worst venue in the city. Is that place still in business?
GEORGIE P / November 19, 2012 at 02:54 pm
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How does this article not stink of plagiarism considering Denise Benson just wrote about the Mod Club in a Nov 16 piece for her Then & Now series in GridTO?

http://www.thegridto.com/culture/music/then-now-mod-club/
Eddie Phillips' Bow / November 19, 2012 at 03:22 pm
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I was a Mod before you were a Mod.
Jono / November 20, 2012 at 10:20 am
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The first show as 'the Mod Club' was performed by The Kilelrs, with The Daybreak opening for them, if I recall correctly...

j.
Jono / November 20, 2012 at 10:20 am
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*Killers, oops.
louis vuitton monogram canvas / April 25, 2013 at 10:52 am
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