eMusic Comes to Canada

  • Posted by Gary
  • Filed in Music
  • June 12, 2008

eMusic Comes to Canada
For indie music supporters like me who aren't drawn to the major label fodder that iTunes pushes upon the masses, eMusic was a welcome change. According to its website, it is "a digital entertainment retailer focused on serving customers aged 25 and older" that "offers a vast selection of independent music and audio books in a universally compatible file format at great value".

What that means to me is that it's less about pushing the big names that sell millions to high school and college crowds and more about supporting quality releases in all genres and offering them DRM-free and at a lower cost than iTunes. Adopting a subscription-based model, eMusic's standard package costs around $11 for 30 downloads per month. I just whipped out my calculator widget and that means you pay less than 40 cents per download.

Although iTunes offers independent artists some e-shelf space, eMusic focuses on music released on independent labels or music made by unsigned acts. It's electronic music section in particular is quite amazing.

About a month ago, eMusic launched a Canadian version aimed at highlighting music made in this fine country and making music available that was previously unlicensed for sale in Canada including current Toronto resident Feist's latest record The Reminder (pictured above).

Toronto artists are naturally well-represented on eMusic. Big indie bands like Metric, Broken Social Scene, Do Make Say Think, and Tokyo Police Club have releases up there, as do electronic acts like vitaminsforyou, Polmo Popo, and Hatiras.

I've been an eMusic subscriber for over a year now and would recommend it to any indie music lover. There's an ever-growing community there where most releases have a list of thoughtful customer reviews posted by people who know what they're talking about. You can also easily link to related releases from any album you look up. Another great feature is the "Saved for Later" function, where you can store releases to purchase at a later date.

Want to try out eMusic for free? The first two people to comment below get a free trial membership which includes 40 downloads per month for three months. Good luck!

Photo: Beth Hamill.

Reader Reviews and Comments

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do i win!?

Posted by: Bart at June 12, 2008 1:56 PM

yes, i want to win!

Posted by: sumaya at June 12, 2008 1:58 PM

Emusic has been available in Canada for years. Whether they now have a specifically Canadian site now is beside the point. I was a Canadian subscriber around 5 years ago when the service was actually worth while. Back then the deal was unlimited downloads for $15US. Sadly, after receiving such a great deal, the current Emusic offer seems like nothing more than a slightly better deal than the outrageously priced Itunes.

Posted by: LH at June 12, 2008 2:03 PM

dang. i lost.

Posted by: phil at June 12, 2008 2:08 PM

LH - fair enough, but 99 cents per track is "outrageaously priced"? and 33 cents per track is only a "slightly better deal"? That's 1/3 the cost.

Posted by: Gary at June 12, 2008 2:26 PM

I to have been an emusic subscriber for about a year, and am overall satisfied with it. It's a great source for new music and discovering new artists.

However, although it is cheaper, you also pay for that in terms of poorer customer service. When I downloaded a continuous house mix I was disappointed to find that their rip of the album had inserted 2 second gaps at the end of each track. I have no idea how often they make this mistake in their rips, as I have been wary of downloading more continuous mixes - imagine listening to a house, DnB or even a classical symphony that has a 2 second gap every few minutes.... Three e-mails to their customer service department over two months yielded absolutely no response.

Although this was a disappointment, I'm still a subscriber... like I said, it is a great way to find and preview new independent artists.

Posted by: Michael at June 12, 2008 2:44 PM

First, at $11 a month for 30 songs that's 37 cents a song, and second of all being a better priced service than Itunes is kinda like being the prettiest waitress at Denny's. Just cause you are the best still doesn't mean you are very good.

Posted by: LH at June 12, 2008 2:46 PM

37 cents a song isn't bad. With that logic anything short of free is overpriced.

Posted by: Bart at June 12, 2008 3:08 PM

Why does this "article" feel like it was written BY emusic and is essentially an AD/press release?

Posted by: shmeezilla at June 12, 2008 3:24 PM

Anybody use eMusic for audiobooks? I love Audible, but they get expensive and there's very little competition out there.

Is eMusic viable competition?

Posted by: Sameer Vasta at June 12, 2008 3:37 PM

"37 cents a song isn't bad. With that logic anything short of free is overpriced."

Hi, welcome to the internet. Music is free if you want it to be. I'm sure someone will retort with a diatribe about how getting free music hurts the artists, but if that is your point of view I ask you, have you ever read a record contract? If you feel so terrible about stealing an album off the net, then mail a cheque for 25 cents to the artist...you will be overpaying them compared to what the record label gives them, but at least you'll have a clear conscience. Record Labels are an unnecessary plague on music, especially in the age of digital downloads.

But I'm sure that won't convince everyone. Why is it exactly that everyone can't seem to scramble fast enough to come the the defense of major corporations?

I agree about the fact that this reads like an ad/press release for Emusic.

Also, has anyone heard if the amendments to the Canadian Copyright Act that were introduced to parliament today actually passed? If so, the vast majority of younger Canadians just became outlaws.

Posted by: LH at June 12, 2008 3:53 PM

but what about the non corporate labels on emusic, which constitutes a pretty high percentage? being on a label (and i'm not speaking about the majors) carries a lot of benefits like distribution, promotion, event booking, etc.

also, it's pretty obvious this is a press release / emusic promo. pointing it that out is like pointing out the sky is blue.

Posted by: Bart at June 12, 2008 4:05 PM
Posted by: robert at June 12, 2008 4:13 PM

@LH: No, the bill has not yet passed. The text of the legislation was only announced yesterday, and these things take time.

Posted by: Greg at June 13, 2008 9:07 AM

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