They announced it on 420, because this festival is all about marketing savvy.
Here are my picks for the top wedding DJ and live music options in Toronto.
Singh and Toronto YouTube personality Humble the Poet's "#IVIVI" (416) is an ode to Toronto's diversity and includes shout-outs to Scarborough, North York and more. It amassed about 300k views in its first twelve hours online, making it one effective postcard.
Geary Lane opened just one year ago, but quickly established itself as one of Toronto's most exciting live music venues - and helped propel some, rather misguidedly, to call Geary "the next Ossington."
The new fest will present three days of genre defying live music in Toronto including sets by Suuns, Jerusalem in My Heart, Wrekmeister Harmonies (featuring members of Godspeed You! Black Emperor), and Expo 70.
Also on the lineup for June 12-14's new psychedelic, experimental, and avant garde music festival are Off World (Sandro Perri's new project), Caro Diaro (Maicamia solo), Technical Kidman, and Toronto's Mimico, Dirty Inputs, Babel, Carl Didur, and Jay Holy, with more TBA.
So where is this new fest taking place? Like many wonderful things, it's a mystery for now.
Andy March of Monotype Audio Disk Cutting (and Toronto label Craft Singles and band Crosss, one of the city's loudest musical offerings), is producing what is actually a pretty dainty craft product: full colour lathe picture discs which hold about 7 minutes of music per side.