Morning Brew: It's campaign time for the Fords, another missed snowstorm, ZED.TO hopes to launch here, and library workers close to stoppage

Turns out there's more to Doug and Rob's new radio talk show than just a couple of guys chatting about football and stuff. Apparently it's all part of a "comeback strategy" to get Rob reelected, which will include "pounding" emails and robocalls (since those are so great). Stop. Breathe. Imagine Ford as mayor in 2016.

I don't usually like to use the term "epic fail" but that's exactly what happened yesterday with Snowmaggedon Part 2. School buses and Bixi were cancelled all for naught thanks to forecasts calling for a big blizzard with 10 cm of snow that never happened. So what gives, weather people? Apparently a degree or two makes a whole lot of difference. And some good news: the city's saved between $4-5 million thanks to our lack of winter. Maybe we can divert snow clearing costs to suburban subway building?

Most local news outlets have a hard time securing a one-on-one interview with our mayor (ahem, the Star) but a seven year old girl had no trouble at all. The meeting was a Christmas gift for Carmen Ozgo, a grade two student, who apparently asked for it herself. She spent about a minute with the mayor, asking him such hard-hitting questions as "which school did you go to to become a mayor?" If only there were such a school.

Ready for some end-of-the-world role play? ZED.TO, an alternate reality game, is running a IndieGoGO campaign to raise money so they can install site-specific apocalyptic installations across Toronto over eight months, including possible stints at Nuit Blanche and the Fringe Fest. Well, it is 2012 after all...

IN BRIEF:

• Porter pilots try to form a union
• Library workers one step away from stoppage
• Are zoos just animal prisons?

Photo by Christopher Brian in the blogTO Flickr pool