Sweet Flour Bake Shop always smells like cookies because there are always cookies baking inside the Bloor West Village bakery, or at least whenever there are customers inside, and that's most of the time. This place lets visitors build their own cookie and then bakes it fresh: a concept that got Alyssa and I over there in a hurry this week.
Aside from the sweet cookie aroma, we were greeted by totally pleasant service, three kinds of cookie dough (original, peanut butter, and oatmeal) and tons of "add-ins" like chocolate, nuts, fruit and sprinkles (chocolate and rainbow). They also sell house-made granola, and fresh baked custom muffin tops. But cookies are obviously the main deal.
A sign by the cash asks if I would like to have a glass of milk with my cookie, and I do (they use organic milk from Ontario). But I notice they brew Ideal Coffee, and I have a notion that I can only choose one beverage with my cookies so Alyssa and I both have a coffee ($2.25) and it's perfect with the rich desserts.
We make two cookies each. I choose oatmeal dough with pistachios and semi-sweet chocolate ($2.00), plus a sandwich cookie with peanut butter biscuits and chocolate ganache spread ($2.25). Alyssa gets regular dough with Snickers and toffee bits, plus a sandwich of shortbread and salted caramel spread. Our concoctions are mixed up in a bowl, flattened onto a pan and stuck inside a small oven.
While our cookies baked and Alyssa snapped photos, memories of signs and sandwich boards inscribed with the "baked fresh daily" promise flashed across my mind's eye.
Thinking back to all the emphasis on fresh baked goods - having worked through my university years at a local bake shop - it's a wonder that nobody thought of this sooner.
Cookies-baked-while-you-wait is the most obvious idea ever to have never been thought of before. The cookies are done in only a few minutes and I'm more excited to get going on them than I've been about a baked good in a long time.
The bakery itself is homey: small and quiet and bright. There is a music studio upstairs and I can faintly here someone learning the drums, though it's not loud or persistent enough to be annoying. I actually find it quite soothing (my brother had drums... though he was loud and persistent, unfortunately). We sit by the front window and Alyssa snaps some more shots. When she moves the plates around they leave little marks of steam on the table because the cookies are so hot.
The greatest cookie by far is Alyssa's sandwich creation. The shortbread is light and sweet. It tastes amazing with smooth, rich and salty caramel. Her baked cookie is dense and buttery, sugary with her choice of mix-ins. The oatmeal baked up cakier than Alyssa's, with pockets of melted chocolate and crumbly pistachios. Next time I'd double the chocolate or add some fruit to give it weight. The peanut butter biscuit is crunchy, really textured and the chocolate ganache is super sweet and dark. Each cookie is a joy to bite into: warm and fresh.
Half way through the dessert, Alyssa and I notice we've been talking about our childhoods. This is interesting given that we're in a bakery that uses a tiny oven (easy-bake-like) and offers rainbow sprinkles.


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This is great. It's a cookie version of Marble Slab.
Brilliant idea!!! I may have to go back to my old 'hood for a taste :P
I had a Toffee & Butterscotch Chip cookie from there yesterday. I think it was the best cookie I ever had.
Oh my god, amazing idea. I'm going there asap!
They are really good cookies. I had an Oatmeal with figs and pistachios that was quite tasty. I also enjoyed the chocolate chip cookie dough shot; who doesn't like raw cookie dough. ;-)
Brilliant. Why didn't anyone do this sooner? Why don't restaurants do this?
kids love this store...they get to pick the dough and the ingredients of what they want and the cookie is theirs in a few minutes. and the smell is adorable....
This is fantastic! When is this place opening additional locations?
This place is incredible - four creations all great (other than the fact that I ate them all at the same time). Actually quite enjoyed the "ready made" cookies as well as the custom sensations. Going back asap.
Looks yummy! I will have to check this out.
tastes as good as it looks.... love the muffin tops for breakfast
this place is overrated at best. the line ups are too long, the staff are unorganized and STINGY. for $2.50 a cookie, i don't want 3 piece of chocolate in my cookie. I've been there several times, and the staff hardly put in a good about of mix-ins, one time i had snickers in my cookie, and the guy didnt even mix it in properly so that all the chocolate ended up being burnt off the edges. not to mention, the cookies are undercooked. people get so frustrated with the lines they end up just buying a large container of cookie dough, which is highway robbery- $14, are you serious? the cookies aren't that great, everyone's mother can definitely make better. when you think about it, they sell a little ice cream scoop-full of dough for 75 cents, the same amount they give in your cookie, so why the hell is it $2.50 when i'm virtually getting no mix-ins that are worth the difference? This bakery is in dire need of a reality check.
oh, if you choose to get a white macademia white chocolate cookie, go to starbucks instead. its way better. i wish i was kidding too.
The white chocolate macadamia cookies at starbucks are frozen for weeks before arriving in store and have numerous stabilizers and preservatives. Go ahead, feed that to your kids if you want. I prefer the more natural version for my kids.
Hey Anon,
If you want to feed your kids some natural cookies, why dont you get off your ass and make them yourself??
I love this place! The line ups can be long, but there is often a little sample plate to tide the hungry grumps over. I've been there several times and never noticed stingy amount of toppings, and always mixed well. The staff has been always friendly and enthusiastic; who couldn't be, they're making delish creations all day long? Glad you're staying at Starbucks buddy, meanwhile I'll be enjoying my favorite cookie - Butterscotch Toffee, and it will be still warm and gooey when I get it.
Good Point!!!
@Kostas: I can tell you that the same small dough shot is definitely not the same size as the cookie that you get for $2.50. A dough shot is approx 25g, the cookie that you get is approx 70g of dough, approx 30g of toppings. You can tell this by the colour of the handle of the ice cream scoop that they use. Any more toppings and your cookie wouldn't bake, nor would the toppings be incorporated easily. As for your poor snickers, well...would you rather they cut them up smaller for you?
SF actually uses ingredients that you can find in your own pantry. Flour, sugar, baking soda/powder, BUTTER, eggs, etc. No preservatives, conditioners, or any crap. They're pretty much are how your mother used to make, or didn't your mother like you very much?
Why does Anon have to bake when SF has the cookies ready to go, enjoyable, without the clean-up, and is also able to have some organic milk or specialty coffee while gettin the kids and themselves active by taking a stroll through Bloor W Village? Sounds much more pleasant than slaving away in a hot kitchen with the oven on when the weather is hovering around 30c.
Just a thought...or two.
I'm actuallky heading to sweet flour on the weekend for the first time!
I'm very curious how to know how they manage to bake cookies in just 2 mins? Is it higher temperature or a change in ingredients of some type?