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Elyse George Gallery

Posted by Erin Hershberg / Posted on July 6, 2010

Elyse George GalleryElyse George Gallery, a small studio tucked just north of Queen St. on Palmerston, is not a mercenary art shop looking to prey on wealthy Rosedalers out slumming it in the downtown core.

Elyse George GalleryRather, the quaint, naturally lit atelier, currently displaying the Basquiat-inspired work of Canadian artist, Scotty Schafer, is thought of by owners Jason Cowell and Justine Purcell as a kind of replenishment for the soul. "Elyse George is not driven by profit. If the gallery pays for itself, we will consider ourselves successful," says Purcell. "If we were to make a million dollars tomorrow, we would put a million dollars back into the gallery."

Elyse George GallerySparsely outfitted with a 100 year old work bench and an antique-style popcorn machine, the gallery is a perfect forum for the multipurpose intentions of Cowell and Purcell, who plan to hold events that range from Yoga Happenings to guerrilla dinner parties hosted by Marben chef Alex Molitz to curated movie nights complete with imported sod, truffle popcorn and champagne.

"Last Christmas we took a holiday to Havana," says Cowell." ""We were struck by all the vibrant colour and the beautiful decaying city and it completely inspired us. We just wanted to add more creative expression to our lives and to the lives of people who might be in the same place as us."

Elyse George GalleryAs far as shows go, Elyse George is not committed exclusively to Canadian artists but will showcase the local community as much as possible. Next up on the roster is a show entitled, From the Waist Down, featuring works from Toronto artists in the advertising and graphic design community that act as a release from their corporate workdays and all around creative frustration.

Elyse George GalleryWhether one is burdened with creative frustration or gleefully meandering through life with no sense of the mundane, Elyse George, a precipitous entry into the gallery scene, has something special to offer to this upwardly mobile city: a return, however transiently, to the soul.

Photos by Dennis Marciniak



cari / July 6, 2010 at 10:44 am
Beautiful photos! Elyse George looks as stunning in real life. And the truffle popcorn...
Dennis Marciniak / July 6, 2010 at 11:38 am
The owners are absolutely down to earth - very easy going, and professional.
tom / July 6, 2010 at 11:45 am
This gallery is testament to the value of art in our lives.The dance of colour ,light and form permeates the soul and inspires us to dive deep into all the magic and mystery of the creative urge.
Tibi Hegyesi / July 6, 2010 at 11:58 am
I am a visual artist and this is the kind of art gallery that interests me for show my art.
tdc / July 6, 2010 at 08:01 pm
yeah, I just can't get past the popcorn! Wow :)
Alex / July 6, 2010 at 09:17 pm
looks like a nice place to check out!

some advice for the (probably hundreds) of artists who will probably be approaching them for a show or representation: go and talk with them. see what they're interested in showing and then prepare a package if you think you'd fit.

I don't envy the amount of work to wade through for any gallery starting up.

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