Thursday, October 2, 2014Cloudy 15°C
Film

Toronto gets its own reverse film project

Posted by Natalia Manzocco / June 2, 2014

toronto backwards videoSometimes, it's nice to look at your city in a different way. Make time to stop and smell the roses. Ride a bike instead of driving. Or just walk up the main drag backwards and see how many funny stares you can get. Toronto fashion brand NOZO did exactly that in a new promotional video clip - then reversed the footage, making for a dreamlike stroll down (or up?) Yonge St.

The lookbook video was created to show off NOZO's spring/summer 2014 collection of boldly-branded streetwear (though I'm still partial to their rose-covered balaclava or reversed subway T-shirts).

It's also meant to be a local answer to the Tokyo Reverse project, which sees French filmmaker Ludovic Zuili wandering through a backwards Tokyo (the clip went viral earlier this spring). NOZO's version sees dancer and choreographer Carlena Britch (who's worked with Pharell, Usher, and Justin Bieber) team up with NOZO's David Forteau (a dancer in his own right) for a slow, hazy roll through the city.

There's a gradual start to the video - unless you count a guy in an alley setting a pair of Air Yeezys on fire (because why not). Then our duo turns off Elm onto Yonge, and the rest of the world is, dreamily, moving backwards: cars roll in reverse, jaywalkers sprint backwards across the street, and a lot of pedestrians back-walk up the sidewalk while looking at Britch and Forteau like they're the crazy ones.

Want to see more pedestrians traveling upstream? Check out a sample of the original (nine-hour) Tokyo Reverse project below.

Photo via YouTube.

Discussion

19 Comments

Reed / June 2, 2014 at 11:00 am
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Nozo: Summer 2014


.... Summer 2015.... "Yes sir, a double double sir. Next window please"
ssteeephen / June 2, 2014 at 11:19 am
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NOZO? No, thank you.
Ray / June 2, 2014 at 11:32 am
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Ahhh reminds me of the old Pharcyde Drop video from 1995 directed by Spike Jonze. They created the whole video in one take using this method, THEY EVEN learned to mouth the words backwards, then played it back forward.

Check it out. AWESOME!

http://www.youtube.com/watch?v=ootEVdwQHME
Inferno / June 2, 2014 at 11:48 am
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What did I just watch..couldn't help but cringe.
Derek / June 2, 2014 at 11:58 am
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the clothing is wack, but Im really digging the video / track.
HAIGHT GANG / June 2, 2014 at 12:18 pm
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did they actually set real yeezys on fire.......?
Tom replying to a comment from Ray / June 2, 2014 at 12:37 pm
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AHHH YEAH! I remember that Pharcyde video! Sick!
akswun replying to a comment from HAIGHT GANG / June 2, 2014 at 01:35 pm
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Thats the first thing that i was wondering. Hope they were knockoffs... $1000+ shoes for a video... Not like it was a Diddy video or anything.

Great vid... not a fan of large print on clothing... I'm not 17 anymore
Shaka Zulu / June 2, 2014 at 02:08 pm
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This video was incredible! I can't help but to watch it over and over again! Im glad they burned those shoes! I would never see myself buying those ugly ass kicks anyway! $1,000 can get me a used car and some!

Down with the corporation and up with the independent Toronto brands!
Ray replying to a comment from Shaka Zulu / June 2, 2014 at 02:32 pm
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If you think that was cool check out this video from 95 same thing BUT their lips are in sync...

PHARCYDE - DROP
http://www.youtube.com/watch?v=ootEVdwQHME
Ray Ray / June 2, 2014 at 04:42 pm
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You can read about it in Complex too

http://www.complexmag.ca/style/2014/06/nozo-burns-red-octobers-summer-14-lookbook
pyrex bro / June 2, 2014 at 09:28 pm
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Yo, are these some sort of dollar alley knock offs of hba? damn son, dem knock offs. pyrex too.
cawk
Jimmi Roche / June 2, 2014 at 09:57 pm
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Pyrex bro here. U guys this is some hba knock off stuff. This is also the problem of toronto and blogto in general: we are so stupid and backwards and that we can't tell ripoffs from originality because we are so basic. cleaned up the language
#donotdeletemycommentblogto
Mike / June 3, 2014 at 12:01 am
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L O L AT THE BRAND PYREX AND L O L AT "NOZO" too
fugly
Marley Terrel / June 3, 2014 at 08:44 am
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fake yeezys nice, this clothing brand was designed for pepole living in shelters.for your own sake citizens of toronto, don't purchase this garbage!! If you want to look bad in toronto wear NOZO!
KEVIN BRO / June 3, 2014 at 10:00 am
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NOZankyou, I wouldn't buy this shit for my worst enemies man.
80sREVISITED / June 3, 2014 at 11:29 am
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NOZO is fugly... if i had to go big, it'll have to say "WHAM" or "RELAX" but i guess most of you puppies don't know what i'm talking about.
Sam / June 3, 2014 at 01:52 pm
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Those clothes are just plain ugly (no offense but who designed this stuff?). If I wanted to wear garbage, trash cans are all around Toronto.

As for the video, they are basically copying Tokyo Reverse, it seems rather unoriginal on their part for a clothing company trying to be original (I assume they are)

Andy / June 3, 2014 at 02:41 pm
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Looks like the only reason this video is getting hyped is because they set a pair of of red octobers on fire. Continued Success!

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