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Film

The Fox Theatre now serves wine and beer

Posted by Derek Flack / June 11, 2014

fox theatre alcoholThe Fox Theatre has joined the ranks of Toronto cinemas that serve booze. The Bloor Cinema got the ball rolling after its Hot Docs rebrand, breaking through what seemed like a lot of red tape to get a liquor licence in late 2012. Since then, booze has become more common in theatres with major theatres like Cineplex Odeon increasing its VIP offerings around the city. For my two cents, I'd say that wine and beer are an even more appropriate fit at rep houses, where the viewing options tend to be more cerebral rather than built around blockbuster shoot-'em-ups, but in any case, more drinking options are just good news in general.

As an added bonus, the Fox isn't thinking of what it serves as an after thought. If you're going to serve wine and beer, after all, why not put some time in to make the offerings interesting? "The Fox plans to include rotating seasonal selections, and many items that will not be available at the LCBO. Down the road we may even get into spanish coffee, signature cocktails or event themed drinks," co-owner Andy Willick explains in a press release. The Fox has always had a quirky concession stand, so I'm looking forward to see what they come up with in the booze department.

Discussion

11 Comments

Spike replying to a comment from John Labatt / June 11, 2014 at 06:00 pm
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You can stay home, or not go to the Fox or Bloor.
Torontothecivilized replying to a comment from John Labatt / June 11, 2014 at 07:14 pm
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It's no wonder it takes forever to get anything fun or civilized going in Toronto, everyone is always so afraid of the 'what if's' - which only breeds uptight people who behave like animals when limited freedoms are unleashed. In the meantime, the rest of the world is enjoying culture and fun in a civilized way! My recommend: travel, and learn to live a little!
Steven / June 11, 2014 at 07:19 pm
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I have to agree with John L. Guess you'll have to have reserve seating, which means you're stuck next to talkers and cellphone use. Bet the prices won't go down either. Their markup on booze will only be profit for them too.

Stay home? No. I'll make a pass at the phoney VIP booze crap cinemas. Shame on you Fox. I've been loyal to your theatre for years. Bye bye.
John Smith / June 11, 2014 at 08:03 pm
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How can you complain about this? The fox is a great cinema, now it is offering more selection at its concession booth. No one would go to a place like the fox to get drunk, the owners are offering their customers the opportunity to have a beverage while enjoying a movie.
Smiff / June 11, 2014 at 09:02 pm
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Have you sky-is-falling whiners never been to Europe? This is the norm. Society did not crumble. And dare I wager a guess: People, realistically, are not looking to get wasted during a screening of the new Jarmusch. Chill. Your ilk already ruined Trinity Bellwoods - was that not victory enough?
Smiff / June 12, 2014 at 12:36 am
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The bigger picture being what, exactly? That Toronto should clench its metaphorical asshole to match yours? This isn't the Huffington Post, so save us your divisive shaming, RE: "liberal." And, pinky-swears, I'll go to AA if you promise to go get your GED and learn how to actually employ something resembling grammar. See you at the Fox! I'll look for the guy spazzing out at management because someone was sipping wine twenty feet away.
Filmgoer / June 12, 2014 at 07:55 am
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"Bet the prices won't go down either. Their markup on booze will only be profit for them too. "
Are you insane? Do you think Cineplex reduces their ticked prices when they add a new menu item? Newsflash: rep cinemas in this city have no money. Hence why they're always on the brink of closing. This is a great way for them to make profit to stay in business. How do you not see that?
thefoxisyourfriend / June 12, 2014 at 08:56 am
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you can go to any number of movie theaters that don't serve alcohol. Smaller theaters like the Fox and Bloor have to come up with new revenue streams in order to stay open. If that means they serve beer and wine then I am all for it.
mike in parkdale / June 12, 2014 at 10:22 am
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yes, anything that can help the indie cinemas stay open (and possibly profitable) is a good thing. My great grandmother used to work the box office at the Fox, and I'm happy to hear they are taking progressive steps to stay open.

and the idea that any place that sells beer will become the brunswick house is ridiculous. Grownups can enjoy a beer (or wine or a cocktail) while enjoying a movie. It doesn't have to be bags of popcorn and plastic cups of fountain pop all the time.
Smiff replying to a comment from John Labatt / June 12, 2014 at 07:46 pm
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If you were "hurt" because I suggested using proper grammar and enjoyed a glass of wine in your proximity (which apparently necessitates AA), then I suggest you toughen up, Sir Straightedge. Get off the cross already. And congrats on discovering the period - it's your friend.
Bronco replying to a comment from John Labatt / June 19, 2014 at 08:19 pm
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I've been there a few times since they obtained their license, and there's been absolutely no difference in the experience. It's the same as it was. What's the fuss?

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