Film
Target takes over Toronto hotel for TIFF
Target might not have any Canadian-based stores yet but that hasn't stopped them from making a splash at TIFF. For the duration of the festival, the mammoth US-based retailer has done a takeover of the 7 story Templar Hotel near Adelaide and Peter Streets. The hotel has been transformed with splashes of the familiar Target red and bullseye and is intended to function as both a festival event space and hangout spot for filmmakers, industry and media.
I stopped by on day one of the festival to find the hotel mostly empty. On the top floor they've set up a filmmakers lounge with complimentary drinks, snacks, WiFi, red lounge chairs and bullseye-branded tables throughout. I suspect the hotel will get more use in the coming days as word gets out and they start hosting more events like a bloggers brunch today and the Q after Dark party with Jian Ghomeshi on Saturday night.
Check out more photos of the space below.











Photos by Jimmy Lu.


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I'm going to guess that you use a smart phone (maybe you even used it to post on BlogTO). How does that child labor feel in your hands? Did the manufacturer of that phone "piss on humanity, gladly including slave wages for the people who make its products as part of its business model"?
Hugs and kisses xoxo
You are enitrely correct. We are all guilty of benefiting from the labour of the exploited, this often can be the price we pay for living in a wealthy part of the world. I am guilty of it. You are likely as well. That is an obvious fact, and almost unavoidable for the average person. This is, rather,a question of relevance. This article is a pure advert for Target, nothing more. If the article had been about the iphone dressing up some hotel,or GM or Rogers or BP doing the same, I would have said the exact same thing. The point that you seem to have missed is that this is an advert disguised as a worthy story, or a story of interest. It is not this. It is purely an advert. I would suggest that articles such as this one have a marker designatinig them as an advert, maybe a little astrix, so we will know exactly what we are dealing with prior to reading the thing. Revenue for blogto is important, but an ad should be an ad and not an article. I do suggest that you look into donations. I would donate to blogto to help ensure that it doesn't become anything more than the equivelanent of a flyer for the big corporations, and now that blogto is increasing in popularity, i fear the titans of capitalism will be given more and more blogto time...
Don't like ads? Move to the fucking jungle.
ps. for those who think Target is SO EVIL, they give 5% of their profits to charities. They make about $3 BILLION US a year. Do the math.
Nice to finaly here from you! I do like ads. The issue here, again, is that this is an ad disguised as an article, for a titantic corporation. It's like in the states, where much of "news" is no longer news, but entertainment, or advertising disguised as news. This way of operating is becoming increasingly common....hmmm..and your idea that if someone doesnt like ads, they should move to the jungle, is inane. In this country, if someone doesn't like something, they voice their opinion on the matter....
I'm a troll. Please feed me. Om nom nom hipster tears!!!!
Hugz!
What you have written is clearly an advertisement. If you are gonna make a comment, in the comments section, then make a comment, not some pretend comment actually disguised as an advert for hungry trolls seeking the latest in trendy famine relief methods....peace out..!!
Because you feel so strongly about this, email BlogTO and issue your complaint there. No need to post about it. Also, if you feel strongly as you do, read another Toronto blog, there are some other available.
The Tiff like much of the film industry is more of a vehicle for promoting consumerism than it is about the art of film-making.
You boneheads are saying the same thing.