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Film

More troubles for TIFF as online ticket sales are overloaded

Posted by Guest Contributor / September 3, 2010

TIFF line upsTIFF 2010 is off to a shaky start. First it was a (false) bed bugs scare that reached epic proportions, then last night workers at the Hyatt Regency (the main hotel for the festival) walked out, and now online ticket sales via their shopping cart feature have been suspended due to "unprecidented [sic] load on [their] Online Box Office." Those trying to buy tickets directly from the online box office have also reported troubles with the system.

blogTO reader (and sometimes contributor) David G. Tran happened to take in the ensuing line up early this morning, and offered us the following observations.

TIFF online sales------

Last night, eager TIFF-goers lined up at the corner of King St. and Blue Jays Way in anticipation of getting first crack at single-screening ticket sales this morning at 7 a.m. Many passers-by likely thought that with the ubiquity of the online marketplace this phenomenon was a thing of the past. But nevertheless, at 7 a.m. the lineup spanned the entire block all the way past Blue Jays Way and Wellington, amidst the noise of the Hyatt Regency Hotel strikers.

Those who thought they could beat the line-up were surely disappointed, as they were met with the frustration of overloaded TIFF.net servers. At 9 a.m., two hours after ticket sales went live, TIFF.net closed their online ticket portal due to the overwhelming traffic, asking those who were interested in attending the festival to call (the phone have been jammed since 7 a.m. as well) or visit the box office in person.

Now in it's 35th year of operation, TIFF claims to have "a vision of leading the world in creative and cultural discovery through the moving image," but they clearly haven't tweaked their vision to follow the rest of the world in online preparedness for mass ticket distribution.

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Intro by Derek Flack. Primary writing and images by David G. Tran.

Discussion

44 Comments

Claire / September 3, 2010 at 10:03 am
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This is the 4th year we've tried to buy tickets online and every year the web site crashes. The result is a massive line-up at a single box office location.

There's no excuse or "sorry" that makes sense here as TIFF organizers know this happens every year.

In 2010 after the Haiti earthquake we watched many charity web sites securely process hundreds of thousands of individual transactions in a 72hr period, equaling millions of dollars from donors. There's no technology reason that prevents TIFF Group from anticipating and fixing this ongoing issue for customers.

We can only conclude TIFF prefers festival goers to stand in the line & generate buzz for the event. This feels like lack of respect for non-industry, non-donor attendees.
Steve / September 3, 2010 at 10:05 am
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I'm definitely not defending TIFF here (this process is a farce, year after to year), but to be fair:

- the Hyatt walkout is billed as a "one-day strike"; I don't get the impression this will impact the festival

- online ticket sales have *not* been suspended. They turned off a feature where you could add tickets to a shopping cart and then proceed to the online box office. Apparently that feature was just adding more strain. As far as I know, you can still purchase tickets (even your screenshot shows "go directly to our online box office"). Of course, that part of the site is hammered and the vast majority of people are having no luck after hours of trying!
Lola / September 3, 2010 at 10:14 am
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@ Steve... clearly you have not tried to purchase tickets... I have been online for 3 hours with no luck...

and the screen above that tell you that the ticket sales have been suspended leads you to another page that has MaxWeb Error... only once have I been on a page that let me choose the movie and # of tickets... only to be bumped back to the error message when trying to pay..
Derek replying to a comment from Steve / September 3, 2010 at 10:20 am
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That's true. I've made the intro a bit more specific to reflect this -- but we're getting loads of reports from people who say the entire system is actually down, even if TIFF hasn't formally acknowledged this.
Steve / September 3, 2010 at 10:22 am
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Hi Lola ... I realize how crappy the situation is, as I said "the vast majority of people are having no luck after hours of trying!" The point is that online ordering is *not* suspended, some people are getting through. The original wording of the article wasn't quite accurate, but I see it's been clarified. Good luck with your purchases, I hope you're able to eventually get through!
Rizie / September 3, 2010 at 10:40 am
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I have also been trying since 7AM, refreshing over and over again with no luck!
Jon C / September 3, 2010 at 11:04 am
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I finally finally got through online but this is absolutely ridiculous. It's WIDELY KNOWN now that the TIFF site crashes; every year it's the same. It's pretty unbelievable that it's still happening after so many years.
KL / September 3, 2010 at 11:07 am
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The website is impossible to navigate. The shopping cart is ineffective and hasn't been working properly for the two weeks I tried to use it. I had to go to another website to find out how much tickets cost. Until yesterday, there was no information on the TIFF website (or at least I couldn't find it) that indicated how much tickets cost and where they can be purchased. The website is a huge pretentious mess that has alienated more people than it tried to lure in.

Please understand, I'm not technologically impaired. I work in web development. If someone like me had difficulty navigating that site, I can't imagine how brutal it was for other people.
KL / September 3, 2010 at 11:14 am
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As a result of their ridiculous purchasing policies, they're out the $100 bucks I was planning to spend. I suggest a boycott until they figure out how to roll out an ordering system that doesn't make one want to vomit (or miss a day of work for a lineup). Seriously, in the age of e-commerce, when I can buy a ticket to see a concert, a play, or even a regular-run movie online relatively hassle-free, why should we wait in a lineup without a guarantee of getting to see the movie we want to see?
Devika / September 3, 2010 at 11:15 am
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Totally agree with you Claire. My experience since 7 am this morning has been exactly as Lola outlined. It's totally ridiculous. I think I might be done with TIFF now, because every year I never have time to watch movies on more than 1-2 days, so my only option is single ticket purchase and it's pretty much impossible.
sarah / September 3, 2010 at 11:16 am
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Has anyone gotten through by phone? How are the lines jammed when no one can get through?

Been online since 7, impossible.

Went to King and Peter... Refugees don't wait in lines that long.
Nikki / September 3, 2010 at 11:23 am
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This is such bullshit. I grew up with the London Film Festival in the 90s that was a huge 3-week festival and back in 1998, I was able to buy tickets online, print them off a dispenser/ printer and attend my movie. I've boycotted TIFF since I arrived in Toronto in 2003 because of this bullshit hype and fake buzz they try to create. It's immensely disrespectful to the audience. Except, this year, my favourite Indian actor Aamir Khan will probably be here and I'm trying to get tickets to his film Dhobi Ghat Premium Screening. &#^^@#$%$
Tee / September 3, 2010 at 11:26 am
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This happens EVERY year!!! They seem to do NOTHING to make it better year after year. The navigation is hopeless, get constant errors, page not loading, etc.

Too bad Torontonians love waiting in line so much, otherwise more people would tell tiff to shove it. Instead they continue with they dysfunctional processes while people throw money at them.
erin / September 3, 2010 at 11:34 am
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it's not impossible, but it does take patience. and considering this sort of thing DOES happen each year, i don't know why everyone seems so shocked.

after trying by phone & online since 7am, both my husband and I managed to make separate purchases via the online box office.

good luck! (and if there's something you REALLY want to see, stop by the venue box office the morning of the screening- sometimes tickets get returned by sponsors or whomever and become available to the public)

Claire replying to a comment from Devika / September 3, 2010 at 11:42 am
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@Devika --- I feel your pain. There's a group of us that does this every year and although pre-packages are an option, single tickets are always required and are such a headache.

"Veterans" are rewarded for their loyalty with increased complications each year...And, of course, a direct mail piece asking them to become a donor to get special privileges --- Oh dear, no thanks!

TIFF Group, you have a database, you know who buys tickets and in what way... How about a loyalty program for previous years' attendees? I'm looking for anything to indicate your "people's festival" message is more than lip-service in a press release.
karl / September 3, 2010 at 11:45 am
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Getting tickets to the Seattle Film Festival for single tickets is this crazy process: you walk up to a desk in a mall and simply order your tickets. Why does the TIFF have to make it a 14 step process, each involving lining up all day?
KL replying to a comment from karl / September 3, 2010 at 11:52 am
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Because they're trying to make it feel as exclusive as possible, alienated and frustrated public be damned. Our inferiority complex strikes again. So sorry we can't be Cannes or Sundance, but hey, let's try to make it exclusionary anyway!
katt / September 3, 2010 at 11:55 am
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don't think they are ever going to change, TIFF is run so poorly it makes me cringe. Nothing they do will ever be rational.
sarah / September 3, 2010 at 12:09 pm
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Its working relatively well online now.

you have to try a few times, but it beats waiting in that god forsaken line.
NB / September 3, 2010 at 12:17 pm
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I'm a student and I'd like to get the premium student ticket option.. but is this not available for the online orders? Does anyone know how I can get the discount? Or is lining up in person the only way?
Realist (mostly) / September 3, 2010 at 12:23 pm
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My wife talked me into doing TIFF this year, and I regret it for this very reason. If the folks running this think the lines are part of the appeal, just let me know and I can skip the whole thing in future years.
mrspotato / September 3, 2010 at 12:30 pm
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this happens every single year.

and it's embarrassing, that they can't figure it out.
Stefan / September 3, 2010 at 12:31 pm
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Tried to call at 7 am, tried the site at 7 am... no dice.
I've been trying all morning, phones still not working.
I wouldn't be surprised if all the tickets were gone by the time this was fixed.
kyliep / September 3, 2010 at 12:33 pm
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@sarah
thanks for the tip. i just went online and was able to order tickets. like many others here, i spent a good amount of time this morning trying to get beyond the max web error with little success. this time, i was able to actually successfully order. suggestion to those frustrated to give it a shot now.
it is a pain in the ass that the site is like this every year. and the site has been pretty slow even before today. would be nice if they could fix but i suspect that the costs of investing in infrastructure required to handle the 1 day of furious activity only to be mostly unused the rest of the year vs. forcing people to the box office and line ups that create a buzz amongst media and blogs mean this won't happen soon. too bad, as it's a great event with films that you just don't get to see at any other time of the year, with a chance to see and hear from actual directors and actors in the q&a sessions after the films.
canmark / September 3, 2010 at 01:05 pm
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Too much attention was placed on the bedbugs and not enough on the ticket ordering system.

I've been going to TIFF every year since 2001 (and have been a volunteer in the past) and the ticket issues happen EVERY YEAR. You wold think that with the advances in technology (such as the ability "print your own tickets from home" used by many theatres, concert and sports venues), the fact that some of their main sponsors (Bell and BlackBerry) are technology/communications-related (could they not offer some IT help?), and the fact that this happens every single year... that they would have figured it out by now.

How is it that all those small film festivals that we have throughout the year are able to sell tickets? Why does one of the leading film festivals in the world, in the year where they're launching their new facility (the Bell Lightbox), still not have their act together? I understand that there is high demand, but it's not like there are millions of people around the world clamouring for tickets. And it's not like the demand is a surpise: it happens every year.

Of all the improvements in the festival (and I am, indeed, looking forward to the opening of the Bell Lightbox), the ticketing situation is one area where TIFF has not improved and has seriously fallen behind in the technology and the customer service departments.
Lune / September 3, 2010 at 01:07 pm
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This is pathetic.
The only way to get in, is to line up at the box office from 3am, or wait in Rush line on the day of the show.
Lisa / September 3, 2010 at 02:20 pm
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I just got through but it wouldn't let me purchase 2 pickets. I received this message -
"Allotment is not large enough at this time.
Please try again later or contact the box office"
What the heck is that about?
mike / September 3, 2010 at 02:49 pm
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allotment is not large enough means that they are holding back tickets and will release them as they wish, maybe later today, tomorrow, etc. Keep trying if you have the patience.
Rob H / September 3, 2010 at 04:00 pm
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Given the likelihood of extremely high traffic on a single day they should really look into contracting out their services to a third party capable of handling such demand. TicketPro is capable of this and is a great alternative to Ticketmaster. I'm not an employee or in any way affiliated with TicketPro, but just from my experience ordering tickets from them for the Hillside festival and other concerts I have been very pleased.
JJ / September 3, 2010 at 05:15 pm
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Amateur hour.

Not that TIFF cares, but after an hour of trying to order online, they just lost my money.
Oksana / September 3, 2010 at 05:17 pm
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such total disorganization this year for pass and ticket holders. In fact there was no organization at all it seemed.
No on seemed to know anything, and couldn't answer any questions because they were in the dark too. Staff and volunteers were not given right info or updated info, so total chaos.
What the hell happened? - really a total mess not seen in quite a few years!!!!
Who waits in an "express" pick up line for over an hour and 15 min, only to see the people waiting in the exchange lines moving faster. All other years, it was maybe 15 min - in and out!
Please look into all the problems this year, Have gone many years and other than one year before - this year takes the cake. Many, many unhappy people in lineups.
Nancy carter / September 3, 2010 at 07:33 pm
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Okay, a little off topic, but went to Varsity Cinema today and sat thru 25 min of ads and trailers before the show. Complained to manager who said TIFF is "peak time, like the Superbowl" and advertisers want spots... So I paid $13 to spend 20% of my movie time watching junk. Lovely.
KL replying to a comment from Nancy carter / September 3, 2010 at 10:14 pm
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Yeah, and they even had the nerve to show the movie you paid to see!
Nancy Carter / September 3, 2010 at 10:30 pm
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Accept that advertising pays for the free programming I see on tv, but movies cost me $$. The addition of ads in theaters has always felt like a money grab. Have learned to live with it. But suddenly having them doubled is a bit of a slap in the face. Profits are king... Consumers can suck it up.
sasha / September 3, 2010 at 11:52 pm
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How am I supposed to see Joaquin Phoenix with all this ticket BS happening? This Blows.....;
gabe / September 3, 2010 at 11:56 pm
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TIFF? TUFF!!!
David G. Tran / September 4, 2010 at 12:13 am
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I just got my tickets to see Bang Bang Club late tonight. The servers said they were still overloaded, but there was a roundabout process to getting access. How 1998 of TIFF.net.
Realist (mostly) / September 4, 2010 at 12:06 pm
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I'm glad cinema owners make money off of advertising before a movie, since that's probably the biggest reason I don't go out to see movies very often anymore.
Andrew R / September 5, 2010 at 08:11 pm
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Wake up TIFF! This has been happening EVERY SINGLE year since the TIFF has sold tickets online! Archaic Website Checkout system. The same story year after year! Website crashes within 1 minute of opening ticket sales. It may be true that this year had unprecedented traffic - Yes! This year the website completely crashed!

Get with technology! Update your website software!
With scalpers selling $40 tickets for $300 bucks a piece - it's just not fair!
NCarter replying to a comment from Realist (mostly) / September 6, 2010 at 07:54 pm
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Right. In measuring profits, they can't see how doing this stuff harms their business. Is it because they think the audience is all 14 years old?
Roderick / September 7, 2010 at 11:16 pm
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I find the charges of being exclusive and alienating the public are absurd. Yeah - it's a crazy process but virtually everything about it is crazy because they are trying to ensure that the public has the best access to tickets possible. If tiff went to a purely online system, eliminating the lottery, virtually everything would sell out in seconds and all those who've bought packages in the past would have no way of ensuring they could get tickets. I'm sure it'll go that way eventually but just as many people will be unhappy with the changes as will be happy. There's a lot of bitching here but does anyone have a specific suggestion of what will work better (other than do it all online)?
adam / September 11, 2010 at 01:04 am
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suckers! just download the torrent.
JB / September 11, 2010 at 01:52 am
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TIFF, formerly a great festival, but kinda jumped the shark when they started to pander to celebritism in order to get publicity. It's sad that most folks can quote 20 stars who attended the festival, and maybe 5 of their films, but the general public couldn't name one non-mainstream film at the festival.

I'm going to save my TIFF ticket money this year and break the piggy bank in May for Hot Docs - now THAT is everything a film festival should be.
Cijeyli / September 13, 2010 at 09:28 am
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<a href=http://www.pi7.ru/main/1636-gryaduschiy-prodovolstvennyy-krizis.html>;Мужчины, которых выбирают опытные женщины </a>
Девочки, что это может быть: вчера ночью начало болеть (вернее, как говорят, драть) горло, очень сильно, но как-то с одной стороны. За день чуть уменьшились досадные чувства, но распространились по всему горлу. Насморка нет, голова не болит. Ощущение, будто есть температура, но ее нет (36,7). Горло красное, тем более за правой миндалиной. Что это такое и чем лечить? Заранее спасибо!

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