How do you market an up-and-coming film festival (the ReelHeART International Film Festival) in the most festival-packed city in the world (Toronto)? YouTube helps:

The second trailer, though, has a bit more folksy charm and, in my opinion, a more appealing splash of imagery:

Trailer #3 is my favourite:

That one hypes the screenplay competition being held by the festival, and gets the point across on minimal budget and maximum effect. Well done!