Film
Beer in Movie Theatres -- It's About Time
Imagine this: you're at Varsity theatres enjoying the latest blockbuster, munching down handfuls of buttered popcorn and washing it all down with a large frothy Labatt.
Cineplex Odeon says it wants to allow beer consumption inside the (small and expensive) VIP screening rooms at Varsity. The theatre chain is currently seeking a liquor license, which would allow patrons to bring in beers and wines.
According to Pat Marshall, vice president of communications for Cineplex Odeon, the success of their similar project in Edmonton theatres -- which has been operating for a couple of years now -- proves there's a great customer demand for such service. She goes on to say, "This makes sense for us in designated urban locations that are predominantly adult-oriented."
As someone with a fickle bladder, I rarely drink at all when I go to the movies, but in general I think Toronto moviegoers will appreciate this. It's good to have choice. And moreover, it seems a bit overdue, since plenty of theatres in the states and abroad have been doing this for ages.
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This is the worst idea in the long sad history of bad ideas. Nothing but abuse is going to come from this.
Cineplex needs to start thinking about how to improve in-theatre security and stop wasting the world's time with crap like this.
My initial reaction was, "Oh no, they're going to turn the movie-going experience into Superbowl!" But everything should be fine... whatever happens in VIP stays in VIP, I'm sure as hell won't be in there.
Although I did fall asleep while watching The Life Aquatic with Steve Zissou, I suspect it was more to do with the film than the Stella Artois...
Ed
-people getting up to go to the washroom more often
-girls being even more chatty while the movie is playing (using that loud whisper voice they have when tipsy)
-overall annoying drunken behaviour from other rowdy types
-given the cost for regular snacks and combos, drinks will probably be priced at sporting venue levels
just because the varsity tries to cater to a more "upscale" crowd, doesn't mean that a new liquor license will deter those who want to booze it up at the movies.
That aside the rest of you mostly sound like bickering old men. "Those rapscallion teenagers and their music and cellular telephones... they're all up to no good with their boozing and the sex. Its the apocalypse I tells ya."