Remember waaaaaaaaay back in March and April when there was all that hype about the pseudo-documentary Let's All Hate Toronto? Although it had its flaws, I enjoyed the film, but since its premiere it hasn't been generating much in the way of news . . . until now.

Elevator Films, the people behind Let's All Hate Toronto, are planning a user-created sequel (of sorts) entitled Let's All Love Toronto. It's an open contest for video and photo submissions exploring the "real, emotional reasons [people] love Toronto." Anyone and everyone is encouraged to take pictures and shoot their very short films (30 seconds, tops), and the winning entries will be screened at the Bloor Cinema on June 28th, along with the original movie. There is a possibility the winning submissions will find their way on to the DVD later this year, too.

Interested in participating? First, join the Facebook group and check out the submission guidelines; second, upload your Toronto-loving films to the Let's All Love Toronto YouTube group. Given how poorly marketing firms brand Toronto, here's hoping we can do a better job and show them, along with everyone who has a Toronto-hating fetish, exactly what it is we love about this city.